УКР ENG

Search:


Email:  
Password:  

 REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Thematic sections of the journal

Proceedings of scientific conferences


Formation of a Digital Communicative Environment for the Provision of Energy Services on the Basis of a Climate-Neutral Development
Borysiak O. V., Ivanechko N. R.

Borysiak, Olena V., and Ivanechko, Nelia R. (2021) “Formation of a Digital Communicative Environment for the Provision of Energy Services on the Basis of a Climate-Neutral Development.” Business Inform 3:44–50.
https://doi.org/10.32983/2222-4459-2021-3-44-50

Section: Innovative Processes

Article is written in Ukrainian
Downloads/views: 3

Download article (pdf) -

UDC 659.3:620.98

Abstract:
The setting of sustainable development goals is directed towards improving the level and quality of life of the population by reducing anthropogenic impact on the environment and transition to a climate-neutral development. One of the ways to address this issue is to popularize alternative energy sources, introduce energy-efficient technologies and energy management. In view of this, the article is concerned with determining the peculiarities of the formation of a communicative environment for the provision of the climate-neutral energy services as result of the use of digital technologies. The expansion of the range of innovative energy services is due to the diversification of energy sources. As a result of the analysis of the dynamics of the development of «green» energetics, on the basis of statistical data, positive dynamics of energy production from renewable sources is established (wind, solar, hydroelectric power plants, biofuels, and waste). In turn, in terms of considering aspects of digitalization of production processes and provision of services, a low level of information and media activities on the possibilities of obtaining «green» energy services by the population is identified. In view of this, the value of using digital technologies such as mobile (social) platforms is increasing. It is proposed, concerning the content component of the formation of a digital communicative environment for the provision of energy services on the basis of climate-neutral development, to use a rating assessment of energy service companies, the level of digitalization of business processes of enterprises and the formation of digital skills among consumers of different segments of the energy market, as well as a cybernetic approach to determining the ability to provide innovative energy services.

Keywords: communication policy, sustainable development, energy service companies, energy and ecological security, digital technologies, innovative potential.

Fig.: 1. Tabl.: 2. Bibl.: 20.

Borysiak Olena V. – Candidate of Sciences (Economics), Senior Lecturer, Department of Marketing, West Ukrainian National University (11 Lvivska Str., Ternopil, 46009, Ukraine)
Email: [email protected]
Ivanechko Nelia R. – Candidate of Sciences (Economics), Associate Professor, Department of Marketing, West Ukrainian National University (11 Lvivska Str., Ternopil, 46009, Ukraine)
Email: [email protected]

List of references in article

“The European Green Deal“. European Commission. Brussels, December 11, 2019. https://ec.europa.eu/info/sites/info/files/european-green-deal-communication_en.pdf
D'Agostino, D., Cuniberti, B., and Bertoldi, P. “Energy consumption and efficiency technology measures in European non-residential buildings“. Energy and Buildings, vol. 153 (2017): 72-86. DOI: https://doi.org/10.1016/j.enbuild.2017.07.062
Halchynska, Yu. M. “Rozvytok bioenerhetychnoho rynku Ukrainy na zasadakh marketynhu“ [Development of the Bioenergy Market of Ukraine on the Basis of Marketing]. https://nubip.edu.ua/sites/default/files/u145/dis_galchinska.pdf
Dzhedzhula, V. V. Enerhozberezhennia promyslovykh pidpryiemstv: metodolohiia formuvannia, mekhanizm upravlinnia [Energy Saving of Industrial Enterprises: Methodology of Formation, Control Mechanism]. Vinnytsia: VNTU, 2014.
Mykoliuk, O. A. Upravlinnia enerhetychnoiu bezpekoiu pidpryiemstv: teoriia, metodolohiia, praktyka [Energy Security Management of Enterprises: Theory, Methodology, Practice]. Khmelnytskyi: KhNU, 2019.
Brych, V., Fedirko, M., and Borysiak, O. “Pidkhody do vprovadzhennia tekhnolohii upravlinnia personalom na pidpryiemstvakh teploenerhetyky“ [Approaches to the Introduction of Personnel Management Technologies in Thermal Power Plants]. Visnyk Ternopilskoho natsionalnoho ekonomichnoho universytetu. 2018. http://dspace.wunu.edu.ua/bitstream/316497/33630/1/Брич.pdf
Shengmin, T., Xu, Wang, and Chuanwen, J. “Privacy-Preserving Energy Scheduling for ESCOs Based on Energy Blockchain Network“. Energies, art. 1530, vol. 12, no. 8 (2019). DOI: https://doi.org/10.3390/en12081530
Zaverbnyi, A. S. “Ekonomichna polityka Ukrainy v sferi enerhetyky v umovakh yevrointehratsii“ [Ukraine's Economic Policy in the Field of Energy in the Context of European Integration]: dys. … d-ra ekon. nauk : 08.00.03, 2019.
[Legal Act of Ukraine] (2015). https://zakon.rada.gov.ua/laws/show/327-19#Text
Fedirko, M., Huhul, O., and Brych, B. “Teoretyko-prykladni aspekty rozbudovy rynku enerhetychnykh posluh v Ukraini“ [Theoretical and Applied Aspects of Energy Services Market Development in Ukraine]. Visnyk Ternopilskoho natsionalnoho ekonomichnoho universytetu. 2018. http://dspace.wunu.edu.ua/bitstream/316497/29171/1/Федірко.pdf
“Enerhospozhyvannia na osnovi vidnovliuvanykh dzherel za 2007-2019 roky“ [Energy Consumption Based on Renewable Sources for 2007-2019]. Derzhavna sluzhba statystyky Ukrainy. http://www.ukrstat.gov.ua/operativ/menu/menu_u/energ.htm
“Enerhetychnyi balans Ukrainy“ [Energy Balance of Ukraine]. Derzhavna sluzhba statystyky Ukrainy. http://www.ukrstat.gov.ua/operativ/operativ2012/energ/en_bal/arh_2012.htm
“Transport i zviazok Ukrainy 2018 : statystychnyi zbirnyk“ [Transport and Communications of Ukraine 2018: A Statistical Collection]. Kyiv : Derzhavna sluzhba statystyky Ukrainy, 2019. http://www.ukrstat.gov.ua/druk/publicat/kat_u/2019/zb/08/zb_tr2018pdf.pdf
Ivanechko, N., Borysova, T., and Monastyrskyi, G. “Research of customer buying behavior on the ukrainian electromobile market“. Finansovo-kredytna diialnist: problemy teorii i praktyky, no. 4 (2020): 507-513. DOI: https://doi.org/10.18371/fcaptp.v4i35.222527
Akermann, A. et al. “Rezultaty vseukrainskoho sotsiolohichnoho opytuvannia «Dumky i pohliady naselennia Ukrainy shchodo enerhoefektyvnosti i enerhozberezhennia» (zhovten 2019 r.)“ [Results of the All-Ukrainian Sociological Survey "Thoughts and Views of the Population of Ukraine on Energy Efficiency and Energy Saving" (October 2019)]. https://ecoaction.org.ua/wp-content/uploads/2019/11/energy-saving_2019_web-s.pdf
“Statystychnyi shchorichnyk Ukrainy za 2018 rik“ [Statistical Yearbook of Ukraine for 2018]. Kyiv : Derzhavna sluzhba statystyky Ukrainy, 2019. http://www.ukrstat.gov.ua/druk/publicat/kat_u/2019/zb/11/zb_yearbook_2018.pdf
Zvarych, R. I. “Ekonomichni imperatyvy protsesiv alterhlobalizatsii“ [Economic Imperatives of Alterglobalization Processes]: dys. ... d-ra ekon. nauk : 08.00.02, 2018.
Borysiak, O. V., and Shcherbyna, Yu. M. “Transformatsiia marketynhovykh komunikatsii pidpryiemstva v umovakh didzhytalizatsii biznes-protsesiv“ [Transformation of Marketing Communications of the Enterprise in the Conditions of Digitalization of Business Processes]. Konkurentospromozhnist vitchyznianykh pidpryiemstv-nadavachiv posluh hromadskoho transportu: aktualni problemy ta yevropeiskyi dosvid yikh vyrishennia. Ternopil: TNEU, 2019. 14-15.
Borysiak, O. V., Brych, B. V., and Shpak, Ya. O. “Innovative approaches to energy service“. Modern scientific researches, vol. 2, no. 9 (2019): 50-54. DOI: https://doi.org/10.30889/2523-4692.2019-09-02-020
Zozulyov, O., and Poltorak, K. “Kraud-tekhnolohii v upravlinni marketynhovymy komunikatsiiamy pidpryiemstva“ [Crowd Technologies in the Management of Marketing Communications of the Enterprise]. Marketynh v Ukraini, no. 4 (2016): 17-24.

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences


 OUR PARTNERS


Journal «The Problems of Economy»

  © Business Inform, 1992 - 2024 The site and its metadata are licensed under CC BY-SA. Write to webmaster