BUSINESS INFORM №1-2013

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Section: Economics of Enterprise
UDC 338.12.017
Chumak L. F., Kotlyar G. V.
Theoretical Approaches to the Identification and Management of Competitive Potential of the Company (p. 215 - 219)
In the article the essence of the concept "competitive potential", its features and structure is investigated. Control mechanism provides competitive potential and its diagnosis. It is concluded that the company may have competitive potential subject to the achievement of high quality products, the best prices and innovations in manufacturing. To achieve these benefits is not possible without a strong, tough and comprehensive competitiveness management capacity of enterprises.
Keywords: potential, competitiveness, competitive potential, structure and management system, management mechanism competitively potential
Fig.: 3. Tabl.: 1. Bibl.: 11.

Chumak Larysa F. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Organization of Activities of Business Entities, Ukrainian Engineering and Pedagogical Academy (16 Unіversytetska Str., Kharkіv, 61003, Ukraine)
Email: [email protected]
Kotlyar Galina V. – Student, Department of Economy and Organization of Activity of Subjects of Managing, Ukrainian Engineering and Pedagogical Academy (16 Unіversytetska Str., Kharkіv, 61003, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Chumak, Larysa F., and Kotlyar, Galina V. (2013) “Theoretical Approaches to the Identification and Management of Competitive Potential of the Company.” Business Inform 1:215–219.

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