BUSINESS INFORM №4-2013

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Section: International Economic Relations
UDC 65.012.412
Shevchenko T. P.
Managing Corporate Social Responsibility in Foreign Markets (p. 86 - 90)
The growth of a number of enterprises that carry out foreign economic activity and availability of social problems that need immediate solution resulted in a necessity to attract business to the principles of corporate social responsibility. At the same time, a necessity to control corporate social responsibility in foreign markets, which appeared in recent years, does not have sufficient practice and experience. All these resulted in a necessity to form a new generation of specialists, who would specialise in managing corporate social responsibility in foreign markets. The article analyses the modern state of the corporate social responsibility in domestic and foreign markets. It justifies a necessity to introduce principles of corporate social responsibility in foreign economic activity. It gives recommendations on conducting business of companies in foreign markets on principles of corporate social responsibility.
Keywords: corporate social responsibility, stakeholders, strategy, enterprise, market, technology
Fig.: 2. Tabl.: 1. Bibl.: 11.

Shevchenko Tetiana P. – Postgraduate Student, Department of Marketing and Management of Foreign Economic Activity, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 343

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Reference to this article:
Shevchenko, Tetiana P. (2013) “Managing Corporate Social Responsibility in Foreign Markets.” Business Inform 4:86–90.

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