BUSINESS INFORM №4-2013

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Section: Labour economics and social policy
UDC 331.446.4:330.5
Pereverzieva A. V.
Role of Economic Psychology in Motivation of Labour: National Aspect (p. 298 - 302)
The article studies the role of economic psychology and its use for formation of the motivational mechanism in accordance with national specific features; its allocates types of motivation and efficiency of their use; it identifies most important characteristics of conditions of labour activity and level of their correspondence with needs of the workers. It emphasises a necessity of radical changes of the national motivational system for creation of the favourable “labour” environment, in the foundation of which there should be not only tangible but also intangible stimulation. Use of different methods of motivation depends on individual specific features of each worker and personnel in general. It identifies that efficient use of different incentives should be based on economic psychology, which would allow creation of favourable conditions for maximum efficiency and perceive labour not only as a method of tangible enrichment and self-preservation, but also as a method of self-actualisation and further development.
Keywords: administrative influence, economic psychology, motivation, motivational mechanism, tangible motivation, intangible motivation, constraint.
Fig.: 4. Bibl.: 17.

Pereverzieva Anna V. – Candidate of Sciences (Economics), Associate Professor, Department of International Economics, Natural Resources and Economic Theory, Zaporizhzhia National University (66 Zhukovskoho Str., Zaporіzhzhia, 69600, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Pereverzieva, Anna V. (2013) “Role of Economic Psychology in Motivation of Labour: National Aspect.” Business Inform 4:298–302.

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