BUSINESS INFORM №11-2016

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Section: Economic Theory
UDC 338.27
Lepeyko T. I., Blyznyuk T. P.
Generational Theory: Value-Oriented Approach (p. 24 - 30)
The aim of the article is to identify, analyze and compare basic values of representatives of modern generations in Western Europe and Ukraine using the value-oriented approach, which implies the perception of generational values as one of the three basic layers of personal values (individual, generational and national ones). The article analyzes basic values and conditions of their formation for five modern generations in contemporary Western Europe and Ukraine: the Silent, the Baby Boomers, Generation X, Generation Y and Generation Z. The results of the comparative analysis of basic values inherent in representatives of these generations showed their almost complete identity despite the differences in conditions of their formation. Thus the key factor of grouping people of approximately the same age into one generation is the presence of identical values.
Keywords: values, generation, generational conflict, layers of personal values, generational values
Fig.: 1. Tabl.: 2. Bibl.: 14.

Lepeyko Tetyana I. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Management and Business, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Blyznyuk Tetyana P. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Management and Business, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in English
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Reference to this article:
Lepeyko, Tetyana I., and Blyznyuk, Tetyana P. (2016) “Generational Theory: Value-Oriented Approach.” Business Inform 11:24–30.

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