BUSINESS INFORM №12-2016

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Section: Management and Marketing
UDC 365.02.05.001
Prokhorova V. V., Yatsenko B. I.
The Strategic Orientations of the Innovation Management of the Competitive Status of Machine-Building Enterprises (p. 293 - 298)
The article determines that the main objective of the innovative management of the competitive status of machine-building enterprises in the current conditions is its deepening and developing in accordance with needs of the users of this information, providing the sound managerial decisions on its basis. It has been concluded that the system of strategic orientations is an indispensable element of the system of innovative management of the competitive status of machine-building enterprises, based on the strategic objectives and principles, providing the strategic systemic totality of methods, tools and specific activities for implementation of the policy to increase the competitive status. An exact evaluation of the strategic threats to the innovative management of the competitive status based on the systemic-functional approach, development and implementation of methods of neutralization of the negative influence of these threats require elaboration of an adequate strategic management system. Accordingly, the system of the innovation management of the competitive status represents a complex of organizational-managerial, technological-industrial, technical, prophylactic, and marketing-economic activities, aimed at quantitative and qualitative protection of the strategic interests of machine-building enterprises against the external and internal threats.
Keywords: innovative management, competitive status, approach, system, influence, strategy
Fig.: 1. Tabl.: 1. Bibl.: 10.

Prokhorova Viktoriia V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Management, Ukrainian Engineering and Pedagogical Academy (16 Unіversytetska Str., Kharkіv, 61003, Ukraine)
Email: [email protected]
Yatsenko Bogdan I. – Applicant, Department of Economics and Business Entities, Ukrainian Engineering and Pedagogical Academy (16 Unіversytetska Str., Kharkіv, 61003, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Prokhorova, Viktoriia V., and Yatsenko, Bogdan I. (2016) “The Strategic Orientations of the Innovation Management of the Competitive Status of Machine-Building Enterprises.” Business Inform 12:293–298.

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