BUSINESS INFORM №7-2017

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39

Section: Management and Marketing
UDC 658.8.03:338.47
Tsurkan M. L.
The Management of Staff Development on the Basis of Crowd Technology (p. 246 - 251)
The article is aimed at studying the substance and directions for the use of crowd technologies in the context of large industrial integrated holdings. A range of business tasks that can be successfully accomplished by using crowd technologies (crowdsourcing) has been defined, instrumentarium and stages of the staff working process in line with crowdsourcing technology have been analyzed. A general description and goal of crowdsourcing strategies have been provided. The advantages of crowdsourcing have been determined as follows: minimizing the labor and research costs on accomplishment of emerging tasks; obtaining innovative ideas; determining problem areas; displaying business transparency and willingness to cooperate; increasing consumer loyalty, company value; ability to mobilize additional resources through public platforms, etc.
Keywords: crowd technology, HR management, industry, holding, staff development.
Fig.: 1. Tabl.: 1. Bibl.: 9.

Tsurkan Mikhaylo L. – Probationary Employee, Department of Transport Management and Logistics, Pryazovskyi State Technical University (7 Unіversytetska Str., Mariupol, 87500, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Tsurkan, Mikhaylo L. (2017) “The Management of Staff Development on the Basis of Crowd Technology.” Business Inform 7:246–251.

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