BUSINESS INFORM №11-2017

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Section: Management and Marketing
UDC 658.012
Otenko V. I., Pohorelov Y. S.
The Model of Enterprise Development as Basis of Its Strategic Choice (p. 448 - 453)
It is shown that one of the elements in methodological basis of enterprise strategic choice concerning its development is the model of enterprise development. There are principle aspects of modeling enterprise development (targets, principles of building, features, characteristics, assumptions and limitations of the model) considered in the article. There is content-context field for the model of enterprise development shown in the article. Such content-context field contains context, content-instrumental and target aspects. Every of such aspects specify content of the model and its characteristics. The task of modeling the enterprise development is solved by building five specific models of enterprise development that are combined into general model of development: model of ability of enterprise for development, model of choosing strategy of development, model of choosing vector of development, model of choosing basis of development and model of result of development. Functional purpose of every model is shown. There are their relationships and content considered in the article. Their place in structure of general model of enterprise development is defined. Their role in strategic choice of the enterprise concerning its development is shown.
Keywords: enterprise, development, strategic choice, model, structure, purpose, content-context field.
Fig.: 4. Tabl.: 1. Bibl.: 9.

Otenko Vasyl I. – Doctor of Sciences (Economics), Professor, Pro-rector, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Pohorelov Yurii S. – Doctor of Sciences (Economics), Professor, Assistant Service, Accounts Chamber of Ukraine (7 M. Kotsiubynskoho Str., Kyiv, 01601, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Otenko, Vasyl I., and Pohorelov, Yurii S. (2017) “The Model of Enterprise Development as Basis of Its Strategic Choice.” Business Inform 11:448–453.

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