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A Methodology for Assessing the Efficiency of Innovative Activities of a Pharmaceutical Enterprise
Popova I. A., Gliznutsa M. Y.

Popova, Iryna A., and Gliznutsa, Maryna Yu. (2025) “A Methodology for Assessing the Efficiency of Innovative Activities of a Pharmaceutical Enterprise.” Business Inform 1:120–128.
https://doi.org/10.32983/2222-4459-2025-1-120-128

Section: Innovative Processes

UDC 615.1:001.89

Abstract:
The article defines that Ukrainian enterprises are actively implementing innovations in various industries under current conditions, which is evidence of the high level of adaptability of Ukrainian business, striving to remain competitive by introducing innovative solutions even in challenging times. It is proved that the pharmaceutical industry is one of the most innovative sectors, driven by contemporary epidemiological challenges and the necessity for rapid adaptation to changes. It is proved that pharmacy leads in the level of innovation implementation, as evidenced by a significant number of scientific developments and an increase in investment in research activities. These very factors contribute to strengthening the industry’s position in the global market. A comprehensive assessment of the efficiency of innovations in the pharmaceutical enterprise is provided, which includes targeted, resource, and system approaches. An algorithm for determining the level of innovative activity of a pharmaceutical company is proposed. It is proved that before developing a strategy for the innovative development of a pharmaceutical company, it is necessary to assess the socioeconomic situation in the country, as well as to study the state of the pharmaceutical industry. Six main components for assessing the innovation activity of an enterprise have been identified, namely: technological, economic, ecological, marketing, social, organizational and managerial. It is proved that each component includes a certain list of indicators that should be taken into account in the integral assessment of the efficiency of innovation activity of a pharmaceutical enterprise.

Keywords: pharmaceutical enterprise, innovations, efficiency, methodology, evaluation indicators, innovation activity.

Fig.: 6. Bibl.: 9.

Popova Iryna A. – Candidate of Sciences (Economics), Senior Research Fellow, Associate Professor, Department of Social Pharmacy, National Pharmaceutical University (53 Hryhoriia Skovorody Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Gliznutsa Maryna Yu. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Business Economics and International Economic Relations, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

List of references in article

Illiashenko, S. M. “Kompleksne upravlinnia innovatsiiamy na pidpryiemstvi“ [Comprehensive Innovation Management in the Enterprise]. Ekonomichna teoriia: evoliutsiia paradyhmy ta revoliutsiini hipotezy. Kyiv: DETUT, 2015. 57-58.
“Informatsiini materialy shchodo stanu innovatsiinoi diialnosti“ [Information Materials on the State of Innovation Activity]. Ministerstvo ekonomiky Ukrainy. October 24, 2024. https://www.me.gov.ua/Documents/Detail?lang=uk-UA&id=69b9a9b5fbc-4035-8c0fac26b853c0eb&title=InformatsiiniMaterialiSchodoStanuInnovatsiinoiDiialnosti
Karamyshev, D. V., and Nemchenko, A. S. “Realizatsiia ta otsinka efektyvnosti innovatsiinykh proiektiv u systemi okhorony zdorovia“ [Implementation and Evaluation of the Effectiveness of Innovative Projects in the Healthcare System]. Ekonomika ta derzhava, no. 2 (2006): 86-88.
Mnushko, Z. M., Slobodianiuk, M. M., and Zhadko, S. V. “Innovatsii u farmatsii: nauka, praktyka, navchalnyi protses“ [Innovations in Pharmacy: Science, Practice, Educational Process]. Farmatsevtychnyi zhurnal, no. 6 (2005): 6-11.
Chorna, M. V., and Hlukhova, S. V. Otsinka efektyvnosti innovatsiinoi diialnosti pidpryiemstv [Assessment of the Effectiveness of Innovative Activities of Enterprises]. Kharkiv: KhDUKhT, 2012.
“Farmatsevtychna haluz Ukrainy 2023“ [Pharmaceutical Industry of Ukraine 2023]. https://darnytsia.ua/pharma-directory
“Global Innovation Index 2023. Innovation in the face of uncertainty“. https://www.wipo.int/edocs/pubdocs/en/wipo-pub-2000-2023-en-main-report-global-innovation-index-2023-16th-edition.pdf
DiMasi, J. A., Grabowski, H. G., and Hansen, R. W. “Innovation in the Pharmaceutical Industry: New Estimates of R&D Costs“. Journal of Health Economics, vol. 47 (2016): 20-33. DOI: https://doi.org/10.1016/j.jhealeco.2016.01.012
Kyle, M. “Are Important Innovations Rewarded? Evidence from Pharmaceutical Markets“. Review of Industrial Organization, vol. 53, no. 1 (2018): 211-234. DOI: https://doi.org/10.1007/s11151-018-9639-7

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