BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Projecting the Development of Tourism Enterprises on an Innovative Basis: Methodology of Analysis and Policy of Provisioning
Biletska I. M.

Biletska, Iryna M. (2019) “Projecting the Development of Tourism Enterprises on an Innovative Basis: Methodology of Analysis and Policy of Provisioning.” Business Inform 7:198–204.
https://doi.org/10.32983/2222-4459-2019-7-198-204

Section: Economics of Trade and Services

Article is written in Ukrainian
Downloads/views: 5

Download article (pdf) -

UDC 338.486.2:330.341

Abstract:
The article is aimed at forming the methodologic-practical foundations of analysis and projecting of the development of tourism enterprises on an innovative basis. It is demonstrated that Ukraine has unique and diverse settings and resources, high potential for development of the tourism industry and tourism enterprises. It is stated that these opportunities have not been materialized, and the national tourism enterprises do not completely fulfill their inherent socio-economic functions and objectives. It is concluded that the further promotion of the national tourism enterprises is largely determined by its strategizing with a focus on introducing innovations in all business processes without exception. Some aspects of the theoretic-methodological discourse regarding the concept of innovative development of tourism enterprises are provided. In order to formulate conclusions about the current status and prospects for the development of tourism enterprises, an analysis was carried out at the micro level (the research objects were 8 tourism enterprises of the Ivano-Frankivsk region); conclusions were drawn on the positive aspects and opportunities, factors and obstacles to the innovative development of the tourism enterprises under consideration. The main results of the six expert surveys conducted in 2016-2018 on the problematic aspects of security, as well as the weight of the components of innovative development of tourism enterprises are presented. The results of an evaluation of the status of innovation activities by the types of innovations of tourism enterprises are provided. The results of calculation of integrated indices of innovative development of tourism enterprises are presented. The structure of the importance of types of innovations of tourism enterprises is evaluated. Based on the results of the expert survey and analysis of the status and tendencies of development of the enterprises analyzed, the strategic priorities of innovative development of Ukrainian tourism enterprises are substantiated. It is concluded that it is necessary to develop the proper institutional support in the enterprise, to direct innovative processes towards achieving the intended goal and defined strategic priorities. The structure of the managerial-infrastructure mechanism for innovative development of tourism enterprises is proposed, the introduction of which will ensure the improvement of the management of innovative projects, the capitalization of innovations, the integration of the resource base of innovative modernization and diversification of the risks of innovation activities of the national tourism enterprises.

Keywords: tourism enterprises, innovations, innovative development, methodology of analysis, strategy and tactics of planning, projecting and provisioning.

Fig.: 3. Tabl.: 1. Bibl.: 8.

Biletska Iryna M. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of International Economics, Marketing and Management, Ivano-Frankivsk Educational and Scientific Institute of Management of the West Ukrainian National University (32 Dnistrovska Str., Ivano-Frankivsk, 76018, Ukraine)
Email: [email protected]

List of references in article

Fedulova, L. I. “Kontseptualni zasady upravlinnia innovatsiinym rozvytkom pidpryiemstv“ [Conceptual principles of enterprise innovation management]. Marketynh i menedzhment innovatsii, no. 2 (2014): 122-135.
Robin, W. Managing complexity. London: Economist in association with Profile Books, 2000.
Wernerfelt, B. A. “Resource-Based View of the Firm“. Strategic Management Journal, vol. 5, no. 2 (1984): 171-180.
Hudz, O. Ye. “Harmonizatsiia mekhanizmu stratehichnoho upravlinnia innovatsiinym rozvytkom pidpryiemstva“ [Harmonization of the mechanism of strategic management of innovative development of the enterprise]. Hlobalni ta natsionalni problemy ekonomiky, no. 3 (2015): 272-277.
Maslak, O. I., Bezruchko, O. O., and Maslak, M. V. “Upravlinnia innovatsiinym potentsialom pidpryiemstva v umovakh tsyklichnosti“ [Managing the innovation potential of the enterprise in terms of cyclicality]. Ekonomika i orhanizatsiia upravlinnia, no. 1-2 (2014): 166-173.
Shulhina, L. M. “Doslidzhennia produktovoi ta tsinovoi skladovykh kompleksu marketynhu turystychnykh pidpryiemstv Ukrainy“ [Research of product and price components of the marketing complex of tourist enterprises of Ukraine]. Visnyk Akademii pratsi i sotsialnykh vidnosyn, no. 5 (2005): 134-145.
Voronkov, D. K. “Upravlinnia stratehichnymy zminamy shchodo innovatsiinoho rozvytku pidpryiemstva“ [Managing strategic change for enterprise innovation development]. Visnyk Khmelnytskoho natsionalnoho universytetu, no. 6 (2009): 3-7.
Vasyltsiv, T. H. “Formuvannia seredovyshcha ekonomichnoi bezpeky pidpryiemnytstva v Ukraini“ [Formation of the economic security environment for entrepreneurship in Ukraine]. Ekonomichnyi chasopys-XXI, no. 3-4 (1) (2015): 24-27.

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster