BUSINESS INFORM №9-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

54

Section: Management and Marketing
Berezovskiy K. M.
Consolidation of marketing information is in the system of strategic management an industrial enterprise (p. 197 - 199)
The rich in content filling of processes of consolidation of information is certain in the field of marketing activity of industrial enterprise. The necessity of application of tool of intellectual analysis of data is well-proven for marketings researches and the place of this tool is certain in the model base of marketing management. Going near pereorientacii of marketings communications is grounded on consolidation of informative streams in the single informative field of co-operation of market agents.

Berezovskiy Kirill Mikhaylovich – postgraduate student of the Department of Accounting of Kharkov National University of Economics

Article is written in Russian
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Reference to this article:
Berezovskiy, Kirill Mikhaylovich. (2011) “Consolidation of marketing information is in the system of strategic management an industrial enterprise.” Business Inform 9:197–199.

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