BUSINESS INFORM №9-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

60

Section: Management and Marketing
Popov A. V.
A tool of organization of marketing activity is in the institucional'nom evaluation of competition position of industrial enterprise (p. 218 - 220)
Presentation of marketing activity of industrial enterprise through authentication and concordance of interests of market participants requires the change of approaches, both to making of strategic decisions and to organization of conduct of competitive activity. Accordingly with the indicated transformation, going near the evaluation of marketing potential of enterprise is developed through the degree of satisfaction of interests and through untapped possibilities for realization of concordance of interests. It is suggested to estimate competition position of enterprise in the context of institucionalizacii of mutual relations of enterprise with loyal users in the process of the joint producting of value.

Popov Aleksandr V. – postgraduate student of the Department of Accounting of Kharkov National University of Economics

Article is written in Russian
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Reference to this article:
Popov, Aleksandr V. (2011) “A tool of organization of marketing activity is in the institucional'nom evaluation of competition position of industrial enterprise.” Business Inform 9:218–220.

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