BUSINESS INFORM №12-2014

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44

Section: Economics of Trade and Services
UDC 339.13
Diadin A. S.
Innovative Development of the Retail Trading Network and Ways to Improve the Customer Service (p. 319 - 323)
In the article the basic approaches to evaluation of the commercial customer service are discussed, contents of the methodology directions are disclosed, and their estimation is made. The use of the proposed models of quality management of customer service will provide with identifying the areas for improvement in the commercial and technological processes in order to attract buyers, to increase the efficiency of retail enterprises and their competitiveness. Analyzing the materials, published in the scientific literature, the author tries to deduce the current state of the retail industry and customer service in retail enterprises of large formats, as well as in particular enterprises. Given the findings of previous researches, the author attempts to outline the state of development of the customer service quality on the basis of innovation in retail commercial network.
Keywords: marketing, innovative activity, competition, efficiency, gross margin
Fig.: 1. Tabl.: 1. Formulae: 8. Bibl.: 10.

Diadin Andrii S. – Candidate of Sciences (Economics), Associate Professor, Department of Social and Economic Disciplines, Kharkiv National University of Internal Affairs (27 Lva Landau Ave., Kharkіv, 61080, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Diadin, Andrii S. (2014) “Innovative Development of the Retail Trading Network and Ways to Improve the Customer Service.” Business Inform 12:319–323.

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