REGISTRATION CERTIFICATE
KV #19905-9705 PR dated 02.04.2013.
FOUNDERS
RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)
According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media. ID R30-03156
PUBLISHER
Liburkina L. M.
SITE SECTIONS
Main page
Editorial staff
Editorial policy
Annotated catalogue (2011)
Annotated catalogue (2012)
Annotated catalogue (2013)
Annotated catalogue (2014)
Annotated catalogue (2015)
Annotated catalogue (2016)
Annotated catalogue (2017)
Annotated catalogue (2018)
Annotated catalogue (2019)
Annotated catalogue (2020)
Annotated catalogue (2021)
Annotated catalogue (2022)
Annotated catalogue (2023)
Annotated catalogue (2024)
Thematic sections of the journal
Proceedings of scientific conferences
|
BUSINESS INFORM №4-2011ABSTRACTS AND INFORMATION ABOUT AUTHORS
52
Section: Management and Marketing Ivanechko N. R. Implementation of Informational Database to Maintain the Functioning of Commercial and Entertainment Company (p. 164 - 167)
In this article the use of informational database is substantiated for the process of marketing strategy elaboration in commercial and entertainment company. Practical recommendations are given to the composition and structure of customers information database development for commercial and entertainment company.
Ivanechko Nelia R. – Candidate of Sciences (Economics), Associate Professor, Department of Marketing, West Ukrainian National University (11 Lvivska Str., Ternopil, 46009, Ukraine) Email: [email protected]
Article is written in UkrainianDownloads/views: 444 | Download article (pdf) - |
Reference to this article: Ivanechko, Nelia R. (2011) “Implementation of Informational Database to Maintain the Functioning of Commercial and Entertainment Company.” Business Inform 4:164–167.
|
FOR AUTHORS
License Contract
Conditions of Publication
Article Requirements
Regulations on Peer-Reviewing
Publication Contract
Current Issue
Frequently asked questions
INFORMATION
The Plan of Scientific Conferences
OUR PARTNERS
Journal «The Problems of Economy»
|