BUSINESS INFORM №4-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

51

Section: Management and Marketing
Zaremba P.
Intercommunication of Publicity Strategy of Enterprises of Restaurant Economy and Conduct of Users (p. 161 - 164)
Factors, which influence on the conduct of users and also hierarchy of reaction of users on advertising which reflects intercommunication of reasons of acquisition of products and consumer conduct at the market of services of restaurant economy, are analysed in the article.

Zaremba Pavlo – Doctor of Science (Economics), associate professor of Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovskii

Article is written in Russian
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Reference to this article:
Zaremba, Pavlo. (2011) “Intercommunication of Publicity Strategy of Enterprises of Restaurant Economy and Conduct of Users.” Business Inform 4:161–164.

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