BUSINESS INFORM №1-2013

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Section: Management and Marketing
UDC 658.8.012.2
Kuleshova N. V.
The Model Basis of Tourist Enterprise Marketing Strategy (p. 323 - 327)
The model base of marketing strategy forming of tourist enterprise is considered in the article. The model base allows, taking into account the changes of external and internal environment, to develop the scientific-grounded and effective marketing strategies on the basis of application of economic-mathematical methods and models. The proposed conceptual model and a block diagram of the complex relationship models allows a comprehensive and systematic approach to the problem of the formation of science-based marketing strategy tourist enterprise.
Keywords: marketing strategy, tourist enterprise, conceptually model, model base, economic-mathematical methods and models
Fig.: 2. Formulae: 1. Bibl.: 10.

Kuleshova Natalya V. – Lecturer, Department of Enterprise Economics and Management, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Kuleshova, Natalya V. (2013) “The Model Basis of Tourist Enterprise Marketing Strategy.” Business Inform 1:323–327.

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