BUSINESS INFORM №9-2013

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Section: Management and Marketing
Zosymova Z. S.
Measures on Realisation of the Anti-Crisis Strategy under Conditions of Unstable Environment (p. 325 - 329)
The article analyses consecution of stages of development and realisation of anti-crisis strategy of an enterprise under conditions of unstable environment, which includes 7 stages. However, the objective control of realisation of the strategy assumes feedback, which envisages execution of all stages of the consecution of development and realisation of the anti-crisis strategy starting from the first one. This would allow detection of changes in the environment and in the crisis state of an enterprise and, if necessary, selection of another strategy or adjustment of measures on realisation of the existing one. In order to implement the proposed selection of the anti-crisis strategy, the article offers anti-crisis measures, which would ensure development of the studied enterprises. The said measures (under conditions of selection of an anti-crisis strategy) would help an engineering enterprise to follow the selected strategy and avoid bankruptcy. Managers and specialists of engineering enterprises should, under conditions of the crisis state, focus not only on problems of elimination of the crisis consequences but also on the selection of such an anti-crisis strategy, which would be determined by priorities connected with the crisis consequences and ability to foresee them and forecast in order to eliminate them.
Keywords: enterprise, anti-crisis strategy, anti-crisis measures, crisis state of an enterprise
Fig.: 1. Tabl.: 1. Bibl.: 8.

Zosymova Zhanna S. – Candidate of Sciences (Economics), Senior Lecturer, Department of International Economics, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Zosymova, Zhanna S. (2013) “Measures on Realisation of the Anti-Crisis Strategy under Conditions of Unstable Environment.” Business Inform 9:325–329.

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