BUSINESS INFORM №4-2014

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Section: Problems of Business
UDC 339.13
Otenko V. I.
Competitive Advantages of Entrepreneurial Activity (p. 290 - 295)
The goal of the article is the study of the essence and process of formation of competitive advantages and study of actual variants of enterprise development, which are directed at taking leading positions in the competitive environment. The article justifies making a decision on formation of new competitive advantages, which takes place in the process of monitoring of existing competitive advantages, when there is a necessity to override out-of-date competitive advantages and those that are in decline. The article analyses the order of formation of new competitive advantages and offers a number of priority competitive advantages of entrepreneurial activity. It shows that an important direction of formation of competitive advantages is development of an efficiency development strategy by an enterprise, which would be based on a unique positioning of the enterprise, and orientation at unique types of activity. Namely this would allow ensuring long-term competitive advantages.
Keywords: competition, competitive positions, competitive advantages, entrepreneurial activity
Fig.: 3. Bibl.: 13.

Otenko Vasyl I. – Doctor of Sciences (Economics), Professor, Pro-rector, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Otenko, Vasyl I. (2014) “Competitive Advantages of Entrepreneurial Activity.” Business Inform 4:290–295.

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