BUSINESS INFORM №4-2014

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Section: Management and Marketing
UDC 005.346:[339.13.021:615]
Shabelnyk T. V.
Mechanisms of Business Processes of Marketing-Oriented Management in the Pharmaceutical Market (p. 449 - 453)
The article conducts analysis of mechanisms of business processes of marketing-oriented management in the pharmaceutical market and identifies its specific features. It analyses the following mechanisms of business processes of marketing-oriented management in the pharmaceutical market: marketing studies of the pharmaceutical market, formation and management of pharmaceutical services, management of price formation of pharmaceutical goods, strategic marketing-oriented management of a dynamic range of pharmaceutical goods, management of dynamic reserves of pharmaceutical goods, management of transportation of pharmaceutical goods, and system of support of decision making in business processes of marketing-oriented management. Specific features of the above listed mechanisms of business processes are as follows: mechanisms of marketing-oriented business processes of the pharmaceutical market function both serially and simultaneously; outlets of one could be inlets for another; and mechanisms of marketing-oriented business processes of the pharmaceutical market cannot function without each other – efficiency of each of them depends on efficiency of realisation of other business processes. The article also specifies topical tasks of marketing-oriented management of the pharmaceutical market, a necessary condition for realisation of which is development of special methods and models.
Keywords: business process, marketing-oriented management, pharmaceutical market, pharmaceutical goods, pharmaceutical services
Fig.: 1. Bibl.: 8.

Shabelnyk Tetiana V. – Doctor of Sciences (Economics), Professor, Professor, Department of Economic Cybernetics and System Analysis, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Shabelnyk, Tetiana V. (2014) “Mechanisms of Business Processes of Marketing-Oriented Management in the Pharmaceutical Market.” Business Inform 4:449–453.

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