BUSINESS INFORM №4-2014

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Section: Management and Marketing
UDC 339.137.22
Kobets S. P.
Strategic Management of Competitive Sustainability of Engineering Enterprises on the Basis of Innovation Development (p. 460 - 464)
The goal of the article is development of a model, identification of the essence and content of stages of the engineering enterprise competitive sustainability strategic management. In the result of the study the author offers a model of the engineering enterprise competitive sustainability strategic management, which assumes execution of the following stages: 1st stage - enterprise competitive sustainability strategic analysis; 2nd stage – adjustment of the mission and goals of the enterprise and identification of long-term goals of formation of the enterprise competitive sustainability; 3rd stage – development of a strategy of ensuring enterprise competitive sustainability on the basis of innovation development; 4th stage – development of a strategic plan of formation of enterprise competitive sustainability on the basis of innovation development; and 5th stage – realisation of the strategy of ensuring enterprise competitive sustainability and strategic control. The article describes the content of each stage of engineering enterprise competitive sustainability strategic management. Realisation of the process of engineering enterprise competitive sustainability strategic management on the basis of innovation development would allow, pursuant to the proposed model, ensuring complex solution of the problem of formation of enterprise competitive sustainability and would increase the level of justification and consistency of the strategic decisions made.
Keywords: enterprise strategic management, enterprise competitive sustainability management, enterprise competitive sustainability strategic management
Fig.: 3. Bibl.: 10.

Kobets Serhii P. – Candidate of Sciences (Economics), Senior Lecturer, Department of Economic Cybernetics, Poltava National Technical Yuri Kondratyuk University (24 Pershotravnevyi Ave., Poltava, 36011, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Kobets, Serhii P. (2014) “Strategic Management of Competitive Sustainability of Engineering Enterprises on the Basis of Innovation Development.” Business Inform 4:460–464.

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