BUSINESS INFORM №5-2014

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Section: Management and Marketing
UDC 005.22:[658.628:615.1]
Shabelnyk T. V.
Models and Methods of Managing the Range and Promotion of Pharmaceutical Goods (p. 402 - 406)
The article analyses existing models and methods of managing the range and promotion of pharmaceutical goods and marks out their advantages and shortcomings for solution of specific tasks of management. Pharmaceutical enterprises have the problem of identification of optimal methods and models of managing the range and promotion of pharmaceutical goods in a specific market situation as a result of permanent expansion and dynamic changes of the market range of pharmaceutical goods. Each specific method is used for solution of a specific local task. There is no universal mechanism today, which would combine processes of making managerial decisions from the stage of formation of the range of pharmaceutical goods until the stage of provision of pharmaceutical services for optimisation of the structure of the range of pharmaceutical goods and reduction of trade costs. Thus, there is an objective necessity in development of new methods and models of optimal management of the range and promotion of pharmaceutical goods.
Keywords: pharmaceutical goods, range of pharmaceutical goods, promotion of pharmaceutical goods, pharmaceutical enterprise, management models and methods
Fig.: 1. Bibl.: 11.

Shabelnyk Tetiana V. – Doctor of Sciences (Economics), Professor, Professor, Department of Economic Cybernetics and System Analysis, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Shabelnyk, Tetiana V. (2014) “Models and Methods of Managing the Range and Promotion of Pharmaceutical Goods.” Business Inform 5:402–406.

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