BUSINESS INFORM №12-2014

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Section: Management and Marketing
UDC 338.24.01
Drin O. Y.
Methodology and Form of Enterprise's Strategy: Order of Definition and Mechanism of Interaction (p. 449 - 457)
Substance of concept of the form of enterprise's strategy and its components that identify its variety were determined. It has been proved that choice of methodology for elaborating the strategy depends on the level of foresighting of changes in the external organizational environment which is causally connected with the form of strategy presentation. Ways of presenting the internal strategy elements are allocated and their classification is provided. Signs of detalization, variability and methods for parameterization of the selected indicators of strategic development are identified. The order of definition of form and methodology of the strategy development based on the predictability of environment changes, with consideration of objective and subjective factors, has been substantiated. Differentiation of instability of the external environment was carried out by levels of dynamism, stochasticity and turbulence, and their perception by singular individuals was proposed to identify on the basis of information support and the prognostic capabilities of enterprise. For analytical purposes, the level of predictability of environment changes is presented in the form of a multidimensional matrix positioning. It was proved that order of definition of the essential elements of strategy, their contensive forms and types of expression of target indicators, that match the selected strategic methodology, are integral parts of the strategic planning process in the enterprise.
Keywords: strategy, organizational environment, foresighting of changes, strategic methodology, form of strategy
Fig.: 1. Tabl.: 5. Bibl.: 11.

Drin Oleg Ya. – Applicant, Department of Enterprise Strategies, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Drin, Oleg Ya. (2014) “Methodology and Form of Enterprise's Strategy: Order of Definition and Mechanism of Interaction.” Business Inform 12:449–457.

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