BUSINESS INFORM №12-2014

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Section: Management and Marketing
UDC 338.502
Burak O. M.
Evaluation of Strategic Potential of SCE «Kharkovzelenstroi» (p. 457 - 462)
In the article, strategic potential of the specialized communal enterprise «Kharkovzelenstroi» as integrated indicator for 2009-2013 is estimated. The following levels of development of the strategic potential components have been evaluated: technological, human and financial potentials, as well as potential of the financial condition of enterprise, based on the modified indicators of development. Such method for evaluating the strategic potential of an enterprise in the planting sphere was used for the first time. It has been recognized, that the most developed potentials of enterprise are the human and financial, the least developed –the technical and technological potentials as well as potential of the financial state. For the investigated period, the highest level of development of enterprise's strategic potential was evidentiated in 2010, by 2013 this level was significantly worsened. The results of the evaluation of strategic potential of the enterprise are: inefficient management of resources, lack of a strategic aspect in the management of resources. The conducted evaluation can be used for an analytical justification for further strategic managerial decision-making in SCE «Kharkovzelenstroi» as well as for defining the directions for stabilization of the enterprise's activities.
Keywords: strategic potential of enterprise, modified indicator of development, planting sphere
Tabl.: 14. Bibl.: 8.

Burak Olena M. – Candidate of Sciences (Economics), Associate Professor, Department of Business Economy, Business Administration and Regional Development, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Burak, Olena M. (2014) “Evaluation of Strategic Potential of SCE «Kharkovzelenstroi».” Business Inform 12:457–462.

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