BUSINESS INFORM №12-2014

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Section: Management and Marketing
UDC 332.14
Vasilkonova E. O.
Development of the Theory of Image of Territories as an Active Tool for Regional Management (p. 463 - 468)
The article is aimed to study the development process of image of territories as an active tool for regional management. There are several definitions of concepts «image» and «image of regions». On the basis of analysis of scientific papers of many scientists, the author has proposed its own definition of the image of region and the paradigm of relations in development of the studied concept from the view of development of regional management; stages of formation of image of territories have been grouped and described; functions of image of region in the system of regional management have been systematized and defined. The study resulted in proposing several classifications of the image of region by various directions of activities as well as a characteristic of the formation; components of image of region in terms of economic, social and cultural evaluations have been defined. Also the importance of forming a positive image of regions and its influence on socio-economic regional development in conditions of transformation economy of Ukraine have been identified. The author takes into consideration problematic and conflict issues of an ineffectually constructed image of territory, cites the example of formation of negative image of the eastern regions and proposes directions for its restoration. Prospects for further research in this area is development and implementation of tools and methods to evaluate image of regions as economic category and an active tool for regional management. It has been defined, that formation of an own image for each region and strengthening of elements for recognition of Ukrainian territories will attract attention to a particular region, effectively lobby for its interests, improve the investment climate, provide for additional resources for development of the regional economy, preservation of assets of the historical and cultural heritage. Promoting the image of regions is a promising way of overcoming difficulties in forming the image of Ukraine as a whole.
Keywords: image of regions, regional administration, formation, functions, classification, issue, negative image of regions, positive image of regions
Fig.: 2. Bibl.: 12.

Vasilkonova Elina O. – Applicant, Department of Economic Theory and Banking, Cherkasy State Technological University (460 Shevchenka Blvd., Cherkasy, 18006, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Vasilkonova, Elina O. (2014) “Development of the Theory of Image of Territories as an Active Tool for Regional Management.” Business Inform 12:463–468.

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