BUSINESS INFORM №11-2016

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Section: Innovative Processes
UDC 005.21:005.591.6–043.86
Shtal T. V., Tyshchenko O. O., Pilipchatina O. I.
The Strategic Innovative Development of Enterprises: Theory and Methodology (p. 76 - 80)
The article is aimed at studying the theoretical and methodological aspects of the innovative development in the economy and definition of the related concepts in the system of innovative development. The article provides a theoretical overview of approaches of scientists regarding the understanding of the concept of «innovative strategy», a classification of types of innovative strategies and their relationship, as well as the characteristic features of strategy. An authors’ vision regarding the identifying this concept as to other categories has been proposed. The changes that have intensified the innovation activity have been examined. The directions of development of the innovative strategy in the structure of the strategic management of enterprise have been considered. On the basis of generalization of scientific approaches used by the leading scientists in the field of economics, the authors’ position in understanding the category of «innovative strategy» has been introduced.
Keywords: innovation, development, strategy, strategic management, innovative development
Fig.: 1. Tabl.: 1. Bibl.: 8.

Shtal Tetyana V. – Doctor of Sciences (Economics), Professor, Dean, Faculty of International Economics and Entrepreneurship, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Tyshchenko Oksana O. – Candidate of Sciences (Economics), Senior Lecturer, Department of International Economy, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Pilipchatina Olena I. – Student, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Shtal, Tetyana V., Tyshchenko, Oksana O., and Pilipchatina, Olena I. (2016) “The Strategic Innovative Development of Enterprises: Theory and Methodology.” Business Inform 11:76–80.

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