BUSINESS INFORM №11-2016

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Section: Economics of Enterprise
UDC 65.014.1:336.531.2+330.341.1
Bilovodska O. A.
Forming and Implementing Investment Strategies for Innovative Development of Enterprises: Essence, Main Components and Evaluation (p. 204 - 210)
The article is concerned with deepening the economic essence of investment strategy of innovative development of enterprise on the basis of a systematization of approaches to defining the strategy and allocating the related components, as well as improving the methodical approach to evaluation of the investment strategy of innovation development of enterprise. It has been specified that the process of forming a strategy should be determined by certain time and specific circumstances, with a constant consideration of the influence factors of both the internal and the external environment of enterprises. The methodical approach to the integrated evaluation of investment strategies of innovation development, based on the defining a number of normative and actual indicators and establishing a relationship between them by focusing on the strategic goals of enterprise, as well as taking account of interests of enterprise and consumer of innovations, has been improved. Future research will be aimed at determining the level and the proportions of the organization activities by the additional factors, occurring in terms of introducing and implementation of the «pioneer» innovation or markets.
Keywords: investment strategy, innovative development, investment attractiveness, economic efficiency, innovation project
Tabl.: 1. Formulae: 9. Bibl.: 19.

Bilovodska Olena A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing and Innovation Management, Sumy State University (2 Mykoly Sumtsova Str., Sumy, 40007, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Bilovodska, Olena A. (2016) “Forming and Implementing Investment Strategies for Innovative Development of Enterprises: Essence, Main Components and Evaluation.” Business Inform 11:204–210.

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