BUSINESS INFORM №11-2016

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Section: Management and Marketing
UDC 658.821
Melushova I. Y., Prokopova O. V., Tverdokhlib K. O.
The Competitive Environment of Enterprise: Essence and Types (p. 379 - 385)
The article discloses the essence of the definition of «competitive environment of enterprise», the mechanism for and peculiarities of its formation from the viewpoint of the domestic authors. In a logical sequence, the article considers essence, characterization, and the basic components of the competitive environment of enterprise. A comparative analysis of the conceptual approaches to the content of the notion of «competitive environment» has been carried out. The major classification attributes for a characterization of the studied category have been identified. Structural elements, the factors influencing the formation of competitiveness of enterprises and raising its level have been specified. The main groups of factors of the competition environment, impacting results of the economic activity of enterprise have been considered in detail. The theoretical aspects of formation of competition environment have been studied, features of competitions in general have been determined. The necessity for carrying out economic diagnostics of the competition environment of enterprise has been proved.
Keywords: competition environment, environment of enterprise, competition, classifications of competition environment
Tabl.: 2. Bibl.: 15.

Melushova Iryna Yu. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing and Commercial Activities, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Prokopova Olena V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Finance, Analysis and Insurance, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Tverdokhlib Katerynа O. – Postgraduate Student, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Melushova, Iryna Yu., Prokopova, Olena V., and Tverdokhlib, Katerynа O. (2016) “The Competitive Environment of Enterprise: Essence and Types.” Business Inform 11:379–385.

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