BUSINESS INFORM №11-2016

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Section: Management and Marketing
UDC 338.436.32
Yermak S. O., Plotnitskaya V. V.
The Innovation Aspects of Development of the Confectionery Market of Ukraine (p. 398 - 403)
The study is aimed at analyzing the status and trends of Ukrainian confectionery industry sector, identifying problems and searching for solutions in the context of innovation development. The rating of TOP-100 of the world's largest producers of confectionery products has been considered, a comparative analysis for the 2014-2015 timeframe has been carried out. Both structure and the present status of the confectionery market of Ukraine have been examined. The main problems of Ukrainian confectionery industry sector have been identified as dependent on the complicated political situation in the country and the economic difficulties, which conditionally were divided into four groups: financial problems; decline in the purchasing power of population; problems related to the internal policy of the State; problems associated with markets. As ways to solve the outlined problems can be considered modernization of production, use of innovative technologies, installation of modern production lines, improving the technological effectiveness and knowledge-intensity of production subject to improvement of legislative framework of Ukraine, orientation to the European market and the product delivery optimization bypassing Russia.
Keywords: confectionery market of Ukraine, innovation aspect, rating of producers of confectionery products, development problems
Fig.: 3. Tabl.: 2. Bibl.: 10.

Yermak Svitlana O. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Enterprise Economics, Odesa Polytechnic National University (1 Shevchenko Ave., Odesa, 65044, Ukraine)
Email: [email protected]
Plotnitskaya Veronika V. – Student, Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky (16 Tramvaina Str., Kryvyi Rih, Dnipropetrovsk region, 50005, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Yermak, Svitlana O., and Plotnitskaya, Veronika V. (2016) “The Innovation Aspects of Development of the Confectionery Market of Ukraine.” Business Inform 11:398–403.

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