BUSINESS INFORM №11-2016

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Section: Management and Marketing
UDC 331.53
Getman O. O., Titkova J. S.
The HR-Branding as the Innovation Mechanism for the Development of Region (p. 424 - 432)
The article is concerned with substantiation of the innovation approaches to building up the HR-brand of region. It has been found that building up a strong HR-brand is the topical task for any region, which aims to attract highly skilled workers and thus ensure high competitiveness. At the core of branding of territory lies the idea of bringing to the general public perception of its uniqueness. Result of the branding of territory is improving the quality of life of its population. Achieving results contributes to solving the following micro- and macroeconomic tasks: creating an attractive tourism product; formation of investment attractiveness of territory; involvement of labor force and/or reducing the outflow of people to other regions; strengthening the competitiveness of local producers at the national and international markets; creating a positive image of region. The article considers the mechanism of HR-brand on the example of Dnipropetrovsk region.
Keywords: HR-brand, mechanism of HR-brand, brand of region, image of region
Fig.: 3. Tabl.: 3. Bibl.: 14.

Getman Oksana O. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Economics and Social and Labor Relations, University of Customs and Finance (2/4 Volodymyra Vernadskoho Str., Dnipro, 49004, Ukraine)
Email: [email protected]
Titkova Julia S. – Masters Student, Department of Economics and Social and Labor Relations, University of Customs and Finance (2/4 Volodymyra Vernadskoho Str., Dnipro, 49004, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Getman, Oksana O., and Titkova, Julia S. (2016) “The HR-Branding as the Innovation Mechanism for the Development of Region.” Business Inform 11:424–432.

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