BUSINESS INFORM №2-2018

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Section: Economic and Mathematical Modeling
UDC 338.439:658
Nifatova O. M., Dudko P. M.
Ensuring the Regulatory Management of Brands in Terms of Integrated Business Structures (p. 113 - 120)
The article is aimed at formation of a system of ensuring the regulatory management of brands in terms of integrated business structures (IBS), which is a necessary condition for overcoming contradictions in the structures of management, formation of the system of connections and relationships between business units, occurring in the course of integration process under the influence of internal and external development factors. The article substantiates and proves that the regulation of business processes in the integrated business systems should be built on the basis of synthesizing the systemic, substrate, and process approaches. The formed system of ensuring of regulatory management of brands in terms of integrated business structures is based on modeling of business processes of the IBS branding according to the IDEF0 methodology. The step-by-step actions in accordance with the sequence of works to ensure the regulatory management of the IBS brands provide an opportunity to adequately evaluate the brands of integrating business units, which will create a strong competitive portfolio of brands, as well as provide synergy therein, which in turn will give the IBS business maneuverability and flexibility in changing conditions.
Keywords: brand management, integrated business structure, business process, regulatory management.
Fig.: 5. Bibl.: 10.

Nifatova Olena M. – Candidate of Sciences (Economics), Associate Professor, Department of Entrepreneurship and Business, Kyiv National University of Technologies and Design (2 Nemyrovycha-Danchenka Str., Kyiv, 01011, Ukraine)
Email: [email protected]
Dudko Pavlo M. – Candidate of Sciences (Economics), Associate Professor, Department of Entrepreneurship and Business, Kyiv National University of Technologies and Design (2 Nemyrovycha-Danchenka Str., Kyiv, 01011, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Nifatova, Olena M., and Dudko, Pavlo M. (2018) “Ensuring the Regulatory Management of Brands in Terms of Integrated Business Structures.” Business Inform 2:113–120.

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