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The Analytical Aspect of the International High-Tech Marketing in Europe
Khadzhynov I. V.

Khadzhynov, Illya V. (2019) “The Analytical Aspect of the International High-Tech Marketing in Europe.” Business Inform 10:288–294.
https://doi.org/10.32983/2222-4459-2019-10-288-294

Section: Management and Marketing

UDC 339.9:339.138:681.5 (4)

Abstract:
For many new established companies and those working in the market for a long period of time, improving the efficiency of marketing activities is one of the main tasks on the way to high competitiveness. In such circumstances, there is a choice – increase the cost of promotion and advertising or reorganize the trade group. For high-tech companies, the task of becoming efficient in marketing activities, using the international marketing instrumentarium, often starts from scratch. Such companies tend to draw their initial strength from the innovations that are provided by research and development. In an inthety chaotic and rapidly changing competitive environment, the importance of research and development cannot be overstated. But when a competitive environment becomes more orderly, marketing function also becomes important for high-tech companies. The publication is concerned with the issues of development of the high-tech market and related services in Europe in the time period between 2004 and 2015. The creation of new technologies, their efficient use and market entry are the most important factors in global competitiveness. High-tech sectors and enterprises are key drivers of economic growth and productivity and tend to provide high value-added and well-paid employment of the population.

Keywords: international marketing, high technology, competitiveness, foreign trade in high-tech goods.

Fig.: 2. Tabl.: 1. Bibl.: 11.

Khadzhynov Illya V. – Doctor of Sciences (Economics), Associate Professor, Pro-rector, Vasyl’ Stus Donetsk National University (21 600-richchia Str., Vinnytsia, 21021, Ukraine)
Email: [email protected]

List of references in article

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Hryha, V., and Kryzhanivska, O. “Vysoki tekhnolohii v umovakh yevrointehratsii: obmezhennia chy mozhlyvosti“ [High Technology in the Context of European Integration: Limitations or Opportunities]. Yevropeiska pravda. 5 lystopada 2015 r. http://www.eurointegration.com.ua/articles/2015/11/5/7040254
Kanishchenko, O. L. “Metodolohichni aspekty mizhnarodnoho marketynhu“ [Methodological Aspects of International Marketing]. Visnyk Kyivskoho natsionalnoho universytetu imeni Tarasa Shevchenka. Seriia «Ekonomika», no. 93 (2007): 43-46.
Kanishchenko, O. L. Mizhnarodnyi marketynh u diialnosti ukrainskykh pidpryiemstv [International Marketing in the Activity of Ukrainian Enterprises]. Kyiv: Znannia, 2007.
Kotler, F. Marketing menedzhment. Ekspress-kurs [Marketing Management. Express Course]. St. Petersburg: Piter, 2006.
Ofitsiinyi sait Konferentsii OON z torhivli ta rozvytku. http://unctadstat.unctad.org
Ofitsiinyi sait Statystychnoi sluzhby Yevropeiskoho Soiuzu. http://ec.europa.eu/eurostat
Ofitsiinyi sait Svitovoho banku. http://www.worldbank.org/
Pechuliak, Yu. S., and Iksarova, N. O. “Osoblyvosti upravlinnia mizhnarodnym marketynhom na vitchyznianykh pidpryiemstvakh“ [The Peculiarities of International Marketing at the Domestic Enterprises]. Visnyk Pryazovskoho derzhavnoho tekhnichnoho universytetu. Seriia «Ekonomichni nauky», no. 30 (2015): 325-332.
Khadzhynov, I. V. “Mistse hlobalnykh lantsiuzhkiv vartosti u suchasnykh vyrobnychykh systemakh“ [Place of Global Value Chains in Production Systems]. Skhidna Yevropa: ekonomika, biznes ta upravlinnia. 2018. http://srd.pgasa.dp.ua:8080/xmlui/bitstream/handle/123456789/1769/Khadzhynov.pdf?sequence=1&isAllowed=y

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