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Assessing the Innovative Development of Tourism Enterprises
Mykhailichenko H. I., Zhuchenko V. G.

Mykhailichenko, Hanna I., and Zhuchenko, Valentyna G. (2019) “Assessing the Innovative Development of Tourism Enterprises.” Business Inform 11:117–122.
https://doi.org/10.32983/2222-4459-2019-11-117-122

Section: Innovative Processes

UDC 338.48:001.4

Abstract:
The article is aimed at researching the tools and parameters of assessing the effectiveness of innovation activity, increasing the competence of tourism enterprises, improving the competitiveness of innovative enterprises, international tour-operator-ranking. The system of tourism multipliers is substantiated, which special constituents are: an innovation multiplier, which represents an increase in income in the tourism economy, possible as a result of the implementation of a new product, changes in service technology, in the marketing, process, service, organizational or other innovations; also the company’s sustainability growth multiplier as an indicator of the estimated business reputation of the tourism company as part of the overall corporate strategy, market share and participation in the distribution/redistribution of tourist flows.

Keywords: multiplier of innovation, multiplier of sustainable growth of the company, international tour rating, non-material assets.

Tabl.: 1. Formulae: 7. Bibl.: 9.

Mykhailichenko Hanna I. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Tourism and Recreation, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]
Zhuchenko Valentyna G. – Candidate of Sciences (Economics), Associate Professor, Department of Tourism and Recreation, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]

List of references in article

“Ukraine: Country-specific: Basic indicators (Compemdium) 2013-2017 (01/2019)“. https://www.e-unwto.org/doi/abs/10.5555/unwtotfb0804010020132017201901
“The Travel & Tourism. Competitiveness Report 2019 Travel and Tourism at a Tipping Point“. http://www3.weforum.org/docs/WEF_TTCR_2019.pdf
“Turystychna diialnist v Ukraini: statystychna informatsiia“ [Tourist Activity in Ukraine: Statistical Information]. http://www.ukrstat.gov.ua/operativ/operativ2019/tyr/tyr_dil/arch_tyr_dil.htm
Nikonenko, O. V. Suchasnyi stan rozvytku turyzmu v Ukraini [The Current State of Tourism Development in Ukraine]. Kharkiv: KhNEU, 2011.
Mykhailichenko, H. I. Innovatsiinyi rozvytok turyzmu [Innovative Tourism Development]. Kyiv: Vyd-vo KNTEU, 2012.
Osmirko, I. V. “Systema finansovoho zabezpechennia innovatsiinoho rozvytku: poniattia, struktura ta pryntsypy funktsionuvannia“ [Financial Support System for Innovative Development: Concepts, Structure and Principles of Functioning]. Biznes Inform, no. 7 (2012): 47-49.
“Vspomogatelnyy schet turizma: rekomenduyemaya metodologicheskaya osnova, 2008 god : metodologicheskiye issledovaniya. (Seriya F No. 80 / Rev. 1). Izdaniye OON, 2010“ [Tourism Satellite Account: Recommended Methodological Framework, 2008: Methodological Studies. (Series F No. 80 / Rev. 1). UN publication, 2010]. https://unstats.un.org/unsd/publication/Seriesf/SeriesF_80rev1r.pdf
Voskresenskiy, V. Yu. Mezhdunarodnyy turizm. Innovatsionnyye strategii razvitiya [International Tourism. Innovative Development Strategies]. Moscow: YuNITI-DANA, 2015.
Ignatev, A. V. Formirovaniye i realizatsiya innovatsionnoy strategii razvitiya turisticheskogo predpriyatiya [Formation and Implementation of an Innovative Development Strategy for a Tourism Enterprise]. Moscow: URAO, 2010.

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