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The Modern Aspects of Tourism Business Development in Ukraine
Mazur V. S.

Mazur, Volodymyr S. (2019) “The Modern Aspects of Tourism Business Development in Ukraine.” Business Inform 2:224–230.
https://doi.org/10.32983/2222-4459-2019-2-224-230

Section: Economics of Trade and Services

UDC 338.46

Abstract:
The article characterizes topical issues of development of tourism industry, illuminates the modern tendencies and strategic directions of the tourism business in Ukraine. The main directions of macroeconomic strategies to enter foreign market of tourism services have been suggested. It is proved that the optimal mechanism for development of international tourism in Ukraine is the policy of support towards a constant development by means of promoting and implementing efficient measures of the State regulation on the base of elaborating and accepting a uniform target program of tourism development which should be balanced regarding the tourist flows and the resources-based possibilities in Ukraine.

Keywords: development strategy, tours, tourism services, tourism industry, tourism region, tourism potential, tourism infrastructure, recreational potential, national and regional tourism policy.

Fig.: 1. Tabl.: 1. Bibl.: 11.

Mazur Volodymyr S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Tourism and Hotel Business, Ternopil National Economic University (11 Lvіvska Str., Ternopil, 46020, Ukraine)
Email: [email protected]

List of references in article

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Konstantynova, K. V. “Turystychna industriia yak vyd ekonomichnoi diialnosti“ [Tourism industry as a type of economic activity]. Naukovo-tekhnichnyi zbirnyk, no. 62 (2011): 313-316.
Aleksieieva, Yu. “Vplyv derzhavnoi polityky na rozvytok turystychnoi haluzi Ukrainy“ [Influence of the state policy on the development of the tourist industry of Ukraine]. Aktualni problemy vnutrishnyoi polityky, no. 1 (2004): 103-107.
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Melnyk, P. U., and Starostenko, P. U. “Napriamy udoskonalennia opodatkuvannia turystychno-rekreatsiinoi diialnosti“ [Directions of improvement of taxation of tourist and recreational activity]. http://tourlib.net/statti_ukr/melnyk2.htm
Tourism Highlights. 2018. https://www.e-unwto.org/doi/pdf/10.18111/9789284419876
“UNWTO Tourism Highlights. 2017 Edition“. Madrid : UNWTO Publications Department, 2017. http://people.unica.it/carlamassidda/files/2017/06/UNWTO_Tourism-Highlights_2017.pdf
“OECD Tourism Trends and Polices, 2018“. Paris : OECD Publishing, 2018. https://www.oecd.org/cfe/tourism/2018-Tourism-Trends-Policies-Highlights-ENG.pdf
The Chinese Outbound Travel Market with Special Insight into the Image of Europe as a Destination. Madrid: UNWTO Publications, 2008.

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