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The Methodical Foundations for Evaluating the Attractiveness of Social Entrepreneurship
Ivanyshyn V. V., Rudyk V. K., Pecheniuk A. P.

Ivanyshyn, Volodymyr V., Rudyk, Volodymyr K., and Pecheniuk, Alla P. (2019) “The Methodical Foundations for Evaluating the Attractiveness of Social Entrepreneurship.” Business Inform 6:100–107.
https://doi.org/10.32983/2222-4459-2019-6-100-107

Section: Problems of Business

UDC 658.114; 364.2(06)

Abstract:
The current global trends in the development of socio-economic relations are analyzed. It is determined that one of the promising directions is social entrepreneurship, which combines commercial and social components, which helps to mitigate the negative impact of market relations. The article is aimed at elaborating the methodical foundations for evaluation of the attractiveness of social entrepreneurship. Directions of evaluation of the attractiveness of social entrepreneurship are proposed, among which of significant importance is study of psychological and informational (educational) aspects, which the authors associate with social intelligence and social cohesion of residents. A general methodology for evaluation of the attractiveness of social entrepreneurship is proposed, which includes consideration and evaluation of indicators of social cohesion and social intelligence of residents. This will create conditions for a comprehensive study of this phenomenon, formation of a positive perception of the studied activities, identification of communities with high potential for the development of social entrepreneurship, that will become the basis of formation of a strategy for the development of social entrepreneurship in Ukraine along with regional development programs. As direction of further scientific research is suggested development of criteria for evaluating the efficiency of social entrepreneurship together with indicators of its development.

Keywords: methodical foundations, evaluation of attractiveness, social enterprise, social intelligence, social cohesion.

Fig.: 3. Tabl.: 1. Bibl.: 14.

Ivanyshyn Volodymyr V. – Doctor of Sciences (Economics), Professor, Rector, Podillya State Agrarian and Engineering University (13 Shevchenka Str., Kamianets-Podіlskyi, Khmelnytsk region, 32300, Ukraine)
Email: [email protected]
Rudyk Volodymyr K. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Finance, Banking, Insurance and Electronic Payment Systems, Podillia State University (12 Shevchenka Str., Kamianets-Podilskyi, Khmelnytskyi region, 32316, Ukraine)
Email: [email protected]
Pecheniuk Alla P. – Candidate of Sciences (Economics), Candidate on Doctor Degree, Department of Economics, Entrepreneurship, Trade and Exchange Activities, Podillya State Agrarian and Engineering University (13 Shevchenka Str., Kamianets-Podіlskyi, Khmelnytsk region, 32300, Ukraine)
Email: [email protected]

List of references in article

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Feshchur, R. V., and Samuliak, V. Yu. “Hrupy pokaznykiv (indykatoriv) otsiniuvannia rivnia rozvytku pidpryiemstv“ [Groups of indicators (indicators) for assessing the level of development of enterprises]. Visnyk Natsionalnoho universytetu «Lvivska politekhnika». 2010. http://ena.lp.edu.ua:8080/bitstream/ntb/10053/1/36.pdf
Kindratska, H. I. “Otsinka pryvablyvosti rynku v protsesi formuvannia biznes-stratehii orhanizatsii“ [Estimation of the attractiveness of the market in the process of forming the business strategy of the organization]. Visnyk Natsionalnoho universytetu «Lvivska politekhnika». 2003. http://ena.lp.edu.ua:8080/bitstream/ntb/9655/1/45.pdf
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Khafizova, H. S. “Osoblyvosti sotsialnoho intelektu u liudei z riznym rivnem subiektyvnoho blahopoluchchia“ [Features of social intelligence in people with different levels of subjective well-being]. Visnyk Kharkivskoho natsionalnoho universytetu imeni V. N. Karazina. Seriia «Psykholohiia», vol. 49, no. 1009 (2012): 56-58.
“Sotsialna zhurtovanist na skhodi Ukrainy: sotsiolohichnyi zriz“ [Social cohesion in eastern Ukraine: a sociological cut]. 2018. https://sos.naiu.org.ua/news/sotsialna-zgurtovanist-na-shodi-ukrayiny-sotsiologichnyj-zriz/
Yarenko, A. V. “Obgruntuvannia metodiv otsinky pryvablyvosti zovnishnikh rynkiv u mizhnarodnomu marketynhu“ [Substantiation of methods for assessing the attractiveness of foreign markets in international marketing]. Visnyk Kyivskoho natsionalnoho universytetu tekhnolohii ta dyzainu. Seriia «Ekonomichni nauky». 2015. https://knutd.edu.ua/publications/pdf/Visnyk/2015-2/90-98.pdf

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