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The Impression Management: Meaning, Manifestations, Ways of Identifying
Shchetinina L. V., Rudakova S. H., Fedortsova M. S.

Shchetinina, Liudmyla V., Rudakova, Svitlana H., and Fedortsova, Maryna S. (2019) “The Impression Management: Meaning, Manifestations, Ways of Identifying.” Business Inform 6:270–275.
https://doi.org/10.32983/2222-4459-2019-6-270-275

Section: Management and Marketing

UDC 005.32

Abstract:
The article is aimed at identifying the current trends in the field of impression management based on sociological research and developing recommendations to managers, employees of services for personnel management. In the course of a sociological survey is identified that 91% of respondents usually try to make a positive impression of themselves. The main reasons for impression managing are the desire: to have good relations with colleagues at work - 71%, to have useful connections - 44%, to get a benefit for one’s self - 33%; to look perfect in the eyes of others - 29% of respondents. It is important that 48% of respondents said that they did manage their impressions to achieve their own goals, and another 13% did not, but would like to know about the strategy of managing impressions. The negative consequences of managing impressions, according to respondents, are the loss of trust in the person, the emergence of a strong desire to stop communicating with the person, as well as the ability to make erroneous managerial decisions. The relevance of learning impression management techniques increases as their use is being spread. Therefore, the elaborated ways to identify them will be needed by specialists to neutralize the negative impact, make the right managerial decisions, form an objective impression of a person.

Keywords: impression management, staff management, managers, impression management techniques, manipulation.

Bibl.: 8.

Shchetinina Liudmyla V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Rudakova Svitlana H. – Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Fedortsova Maryna S. – Student, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

List of references in article

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Lyutens, F. Organizatsionnoye povedeniye [Organizational behavior]. Moscow: INFRA-M, 1998.
Sanakuyev, M. H. “Filosofiya informatsii ta filosofski osnovy informatyky“ [Philosophy of Information and Philosophical Foundations of Informatics]. Intehrovani komunikatsii, no. 2 (2016): 91-96.
Petrichenko, P. A. “Sovremennyye modeli upravleniya vpechatleniyami kliyentov“ [Modern models of customer experience management]. Naukovyi visnyk Khersonskoho derzhavnoho universytetu. Seriia «Ekonomichni nauky», no. 6 (2) (2014): 31-35.
Hembets, A., and Solohub, Yu. “Tekhnolohiia Customer Experience Management yak suchasnyi marketynhovyi pidkhid pidpryiemstv turystychnoho biznesu“ [Customer Experience Management technology as a modern marketing approach for tourism business enterprises]. Naukovi zdobutky molodi - vyrishenniu problem kharchuvannia liudstva u XXI stolitti. 2014. http://tourlib.net/statti_ukr/gembec.htm
Maklakov, A. G. Obshchaya psikhologiya [General psychology]. St. Petersburg: Piter, 2001.
Robbins, S. Essentials of Organizational Behavior. Prentice Hall, 1997.
Homans, G. The Human Group. New York: Harcourt, Brace and Co., 1950.

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