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Choosing the Optimal Competitive Strategy of Enterprise in the Conditions of Interval Assessments of Performance Criteria
Lishchynska V. V.

Lishchynska, Victoria V. (2019) “Choosing the Optimal Competitive Strategy of Enterprise in the Conditions of Interval Assessments of Performance Criteria.” Business Inform 7:325–330.
https://doi.org/10.32983/2222-4459-2019-7-325-330

Section: Management and Marketing

UDC 330: 65.01

Abstract:
The article is aimed at developing and testing the model of choosing the optimal strategic alternative to the enterprise’s competitive strategy, based on interval assessments of the performance criteria of the strategy. The mathematical basis of the proposed model consists of the interval analysis. Result of the study is a defined procedure for predicting and evaluating the results of implementation of the strategic alternative, which includes: formation of a set of partial criteria of effectiveness for the strategic alternative; determining the weight coefficients for partial and detailed performance criteria for the strategic alternative; normalization of partial criteria of performance for the strategic alternative; determining an integral indicator of the strategic alternative’s performance. The test of the proposed model is carried out in the process of forming and developing a competitive strategy for a bakery enterprise.

Keywords: strategy of enterprise, competitive strategy, strategic alternatives, choice of optimal strategy, performance criteria of strategy, interval analysis, interval assessments.

Tabl.: 3. Formulae: 8. Bibl.: 9.

Lishchynska Victoria V. – Senior Lecturer, Department of Business Strategy, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

List of references in article

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Porter, M. Konkurentnaya strategiya: Metodika analiza otrasley i konkurentov [Competitive strategy: Methodology for analyzing industries and competitors]. Moscow: Alpina Pablisher, 2011.
Butko, M. P. et al. Teoriia pryiniattia rishen [Decision-making theory]. Kyiv: TsUL, 2015.
Nedosekin, A. O. Nechetko-mnozhestvennyy analiz riska fondovykh investitsiy [Fuzzy-multiple stock investment risk analysis]. St. Petersburg: Sezam, 2002.
Kotsiuba, O. S. “Vybir naikrashchoho investytsiinoho proektu v sytuatsii intervalnoi nevyznachenosti pochatkovykh danykh“ [Selection of the best investment project in the situation of interval uncertainty of the initial data]. Biznes Inform, no. 10 (2016): 144-149.
Kotsiuba, O. S. “Vymiriuvannia hospodarskoho ryzyku za nechitko-intervalnymy otsinkamy kryteriiv efektyvnosti“ [Measuring economic risk based on fuzzy-interval estimates of performance criteria]. Investytsii: praktyka ta dosvid, no. 12 (2016): 29-34.
Kotsiuba, O. S. “Kilkisne otsiniuvannia hospodarskoho ryzyku v mezhakh nechitko-mnozhynnoi metodolohii“ [Quantitative assessment of economic risk within a fuzzy methodology]. Stratehiia ekonomichnoho rozvytku Ukrainy, no. 36 (2015): 195-208.
Vostriakov, O. V., Hrebeshkova, O. M., and Kyzenko, O. O. “Vymirnyky rezultativ stratehichnoho protsesu na pidpryiemstvakh nevyrobnychoi sfery“ [Measuring the results of strategic process at non-productive enterprises]. Stratehiia ekonomichnoho rozvytku Ukrainy, no. 30 (2012): 144-151.
Hrebeshkova, O. M., and Kyzenko, O. O. “Rezultatyvnist stratehii vyrobnychoho pidpryiemstva: identyfikatsiia za systemoiu ekonomichnykh pokaznykiv hospodarskoi diialnosti“ [Productivity of a manufacturing enterprise strategy: identification by the system of economic indicators of economic activity]. In Formuvannia rynkovoi ekonomiky. Spets. vyp. «Stratehichni imperatyvy suchasnoho menedzhmentu», part 1, 92-104. Kyiv: KNEU, 2012.

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