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Analyzing the Seasonality and Variability of Tourist Flows on the Example of the Western Regions of Ukraine
Kyfor M. V.

Kyfor, Mariia V. (2020) “Analyzing the Seasonality and Variability of Tourist Flows on the Example of the Western Regions of Ukraine.” Business Inform 5:154–160.
https://doi.org/10.32983/2222-4459-2020-5-154-160

Section: Regional Economy

UDC 379.851

Abstract:
The article is aimed at studying the evaluation of the irregular distribution of tourist flow and its variability during a year, as well as the division of territories within the country with different seasonality. In the analysis of seasonality in the tourism sector, it is proposed to calculate the index of seasonality of the number of tourists from summer to winter and from autumn to spring, which, respectively, allows to determine the coefficient of variation during the year. It is substantiated that the irregular tourist route is well visible in some regions, where the number of tourists in summer is 3–4 times higher than in winter, and the number of overnight stays is even 5–7 times higher. It is determined that in 2016–2018 in most regions was observed a negative, significant or statistically very significant tendency in the seasonality index of the number of tourists. Taking into account the values of seasonality indices for the number of both domestic and foreign tourists; number of days spent overnight, as well as the variation in the number of tourists per year, in the western regions of Ukraine are allocated four zones with different seasonality of tourist flow: very high (Carpathian zone); high (mountain zone), low (Zakarpattia); middle (Prykarpattia). It is concluded that in the temperate geographical latitudes of Europe, including Ukraine, the seasonality of the tourist movement is a natural phenomenon, mainly due to the variability of weather during the year, which can affect the management of human resources in tourism, profitability of the tourism economy, as well as the demand and supply of services.

Keywords: seasonality, variability, tourist flows, indicators, regions, domestic tourists, foreign tourists.

Fig.: 3. Tabl.: 2. Formulae: 2. Bibl.: 8.

Kyfor Mariia V. – Senior Lecturer, Department of Theory and Methods of Education, Ivano-Frankivsk Regional Institute of Postgraduate Teacher Education (3 Mitskevycha Sq., Ivano-Frankivsk, 76018, Ukraine)
Email: [email protected]

List of references in article

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Mykhailova, Yu. V., and Borovyk, S. S. “Vplyv sezonnosti na rynok morskoho turyzmu“ [Influence of Seasonality on the Market of Marine Tourism]. Rozvytok transportu, no. 1(2) (2018): 101-115.
Hryhorieva, L. V. “Suchasni chynnyky nebezpek dlia protsesu nadannia turystychnykh posluh“ [Modern Factors of the Dangers for the Process of Providing Tourist Services]. Zbirnyk naukovykh prats Cherkaskoho derzhavnoho tekhnolohichnoho universytetu. Seriia «Ekonomichni nauky», vol. 1, no. 45 (2017): 56-62.
Derzhavna sluzhba statystyky Ukrainy. http://www.ukrstat.gov.ua
Hrebeniuk, Yu. M., and Liutak, O. M. “Rozvytok turyzmu v Zakarpatskii oblasti“ [Development of Tourism in Zakarpattya Region]. Ekonomichni nauky. Seriia «Ekonomichna teoriia ta ekonomichna istoriia», no. 10 (2013): 64-70.
Pavlish, L. V. “Lvivshchyna yak perspektyvnyi rehion Ukrainy dlia rozvytku turyzmu ta rekreatsii“ [Lviv Region as Promising Region Ukraine for the Development of Tourism and Recreation]. Torhivlia, komertsiia, pidpryiemnytstvo. 2013. https://tourlib.net/statti_ukr/pavlish.htm
Ofitsiinyi sait Vsesvitnyoi turystychnoi orhanizatsii - World Travel and Tourism Counsil. http://www.wttc.org/research/economic-research/
[Legal Act of Ukraine] (2017). https://zakon.rada.gov.ua/laws/show/168-2017-р

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