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Diagnosis of the Competitive Environment as an Instrument for the Development of River Ports of Ukraine
Shkurenko O. V., Melnyk Y. Y.

Shkurenko, Olga V., and Melnyk, Yuliia Yu. (2020) “Diagnosis of the Competitive Environment as an Instrument for the Development of River Ports of Ukraine.” Business Inform 5:426–436.
https://doi.org/10.32983/2222-4459-2020-5-426-436

Section: Management and Marketing

Article is written in Ukrainian
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UDC 338.1:627.2

Abstract:
The article is aimed at diagnosing the competitive environment of the OJSC «Kyiv River Port» with the use of the model of five competitive forces according to M. Porter to develop proposals for the development of river ports in Ukraine. As a result of the research, it is determined that river transport services play a significant role in the economy of the countries, and, of course, there is a problem of increasing the competitiveness of Ukraine’s river ports, despite the fact that the State has a significant potential of inland waterways. A SWOT-analysis of river transport and ports of Ukraine is carried out, allowing to identify strengths and weaknesses, opportunities and threats. It is proved that one of the basic instruments for analyzing the competitive environment of enterprise for strategic planning purposes is the model of the five competitive forces according to M. Porter. The factors of influence on the competitive environment of the river port of the OJSC «Kyiv River Port» are allocated, namely: influence from the State; market power of consumers and substitute services; influence from existing and new competitors; influence from suppliers. The emphasis is put on the need for a system approach to the development of the inland waterway transport sector, which is relevant in the context of the integration of communication routes into a system of international transport corridors. Prospect for further research in this direction is substantiation of the development of a management mechanism for the development of river ports of Ukraine.

Keywords: river port, competitiveness, transport, competitive environment, model of five competitive forces.

Fig.: 5. Tabl.: 4. Bibl.: 19.

Shkurenko Olga V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Business Logistics and Transport Technologies, State University of Infrastructure and Technologies (of. 19, 9 Kyrylivska Str., Kyiv, 04071, Ukraine)
Email: [email protected]
Melnyk Yuliia Yu. – Master, Department of Business Logistics and Transport Technologies, State University of Infrastructure and Technologies (of. 19, 9 Kyrylivska Str., Kyiv, 04071, Ukraine)
Email: [email protected]

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