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Monitoring the Staff Motivation System in a Network of Grocery Stores
Chala T. G., Chernenko D. I., Korepanov G. S., Noujeim Peter Antoine

Chala, Tеtyana G. et al. (2020) “Monitoring the Staff Motivation System in a Network of Grocery Stores.” Business Inform 5:477–484.
https://doi.org/10.32983/2222-4459-2020-5-477-484

Section: Management and Marketing

UDC 331.2:338.24

Abstract:
The article is aimed at studying the theoretical bases and practical aspects of organization of the staff motivation system in the network of grocery stores «ATB-market». It is defined that in order to improve the system of motivation of the «ATB-market» staff it is necessary to combine the theoretical provisions of substantive and procedural theories of motivation. The substantive theories of motivation are based on human needs, that is, a feeling of lack of what is difficult for a person to live without, or through which a person feels a certain discomfort. The procedural motivational theories analyze how a person distributes its efforts to carry out different tasks and chooses a particular type of behavior. Two research methods were chosen: interviews and questionnaires, which were to provide the most effective information during the study. The purposes of interviewing and questionnairing is to understand the motivation of workers in the food trade; identify strategic ideas to motivate workers; understanding which remuneration systems should be prevalent. It is defined that the high motivation and comprehensive professional development of the staff of the «ATB-market» grocery stores chain is a huge asset. The main factors that attract and support an employee in the organization include: regular pay increases; availability of a commission; recognition from the leadership; contact with experienced managers; good sociability among the staff; high prospects for promotion through the ranks. Analysis of the carried out interviews and questionnaires allows to conclude that the basic needs of a lower level need to be met before one moves on to meeting the higher-level growth needs.

Keywords: questionnaire, interviews, ranking, staff motivation system, motivation theories.

Fig.: 4. Tabl.: 5. Formulae: 3. Bibl.: 13.

Chala Tеtyana G. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Statistics, Accounting and Auditing, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Chernenko Daryna I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Statistics, Accounting and Auditing, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Korepanov Georgii S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Statistics, Accounting and Auditing, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Noujeim Peter Antoine – Student, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

«ATB-market». Ofitsiinyi sait natsionalnoi merezhi produktovykh mahazyniv. https://www.atbmarket.com/
“Onlain-opytuvannia: motyvatsiia personalu ATB“ [Online Survey: Motivation of ATB Staff]. https://docs.google.com/forms/d/e/1FAIpQLSc1fldz7v1XV_WspJq2F78k8qeesyCY8jFth6H_6XvQYP4fFg/viewform?vc=0&c=0&w=1
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Crawshaw, J., Budhwar, P., and Davis, A. Human Resource Management: Strategic and International Perspectives. SAGE, 2017.
Heathfield, S. M. “5 Tips for Effective Employee Recognition“. https://www.thebalancecareers.com/effective-employee-recognition-1919055
Immink, R., and O'Kane, B. Starting Your Own Business: A Workbook. Oak Tree Press, 2018.
Lussier, R. N., and Hendon, J. R. Fundamentals of Human Resource Management: Functions, Applications, Skill Development. SAGE Publications, 2015.
Mathis, R. L. et al. Human Resource Management. Cengage Learning, 2016.
Noe, R. A. et al. Human Resource Management. McGraw-Hill Education, 2016.
Storey, J. New Perspectives on Human Resource Management (Routledge Revivals). Routledge, 2014.
Wilkinson, A., Redman, T., and Dundon, T. Contemporary Human Resource Management: Text and Cases. Pearson, 2016.
Wintersberger, D. International Human Resource Management: A Case Study Approach. Kogan Page, 2017.

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