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Recruiting Staff in the Age of Digitalization
Vonberg T. V., Holovko A. A.

Vonberg, Tetyana V., and Holovko, Anna A. (2020) “Recruiting Staff in the Age of Digitalization.” Business Inform 6:313–318.
https://doi.org/10.32983/2222-4459-2020-6-313-318

Section: Management and Marketing

UDC 005.953

Abstract:
The article is aimed at researching digital opportunities in the field of recruiting staff in the modern operating environment of the economy. The relevance of the transition to modern methods used in digital capabilities is substantiated. It is proved that the digital recruitment industry is not sufficiently disclosed in scientific sources, hence, as a result, low awareness of specialists in this sphere. This also leads to a low level of usage of modern instruments. It is specified that Ukrainian companies usually practice the already standardized elements of digitalization: search for candidates on job sites, posting job ads on social networks, etc. The key trending directions of digital recruitment are considered and characterized, in particular: use of artificial intelligence and robots; automation of processes; use of aggregation and uberization; use of social media; alternative ways to attract candidates; application of HR analytics. Based on the estimation of the existing and utilized digital capabilities of most typical Ukrainian companies, a number of measures are proposed to modernize the recruitment process and increase the profits of companies: development of a cloud network; launching an own ATS-system; increasing the use of targeted advertising on social networks and eliminating low-performance sources of job advertisements; automation and control of statistical information; launching an own HR bot. The proposed program of measures to improve recruitment of staff, taking into account the trending directions of digital recruitment, will significantly save the time of the recruiter at each stage, which in the future will significantly affect all indicators of performance of companies. It is proved that companies need to expand their digitalization horizons, because without this they can back down their positions in the market. Using digital instruments will allow recruiters to reach the market as quickly as possible and actively interact with candidates.

Keywords: digital recruitment, digital instruments, digitalization, social networks, ATS-system, targeted advertising, job sites.

Fig.: 2. Bibl.: 15.

Vonberg Tetyana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Holovko Anna A. – Student, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

List of references in article

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“Instrumenty marketinga dlya HR“ [Marketing Tools for HR]. 11.04.2019. https://vc.ru/marketing/64116-instrumenty-marketinga-dlya-hr
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