BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

The Marketing Testing of Market Launch of the New Food Products (Muffins)
Priadko O. M., Tarasov I. Y.

Priadko, Olha M., and Tarasov, Ihor Yu. (2020) “The Marketing Testing of Market Launch of the New Food Products (Muffins).” Business Inform 6:372–378.
https://doi.org/10.32983/2222-4459-2020-6-372-378

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 1

Download article (pdf) -

UDC 658.8:005.52:664.68

Abstract:
Bringing any new product to market requires some actions with the marketing direction. The first stage of these actions should be the study of consumers, their intentions and expectations, as directly the consumers, their interest in the new product and satisfaction from its use will be the key to the product’s market success and the economic component of the manufacturer’s efficiency. This very research will allow to develop the whole range of marketing actions in the future. The article is aimed at exploring the marketing of innovation as a tool for successful promotion to the domestic market of innovative food products, namely, muffins of increased nutritional value with the addition of mass for formation, which is based on sunflower seeds. The problems associated with the study of the theoretic-methodological and applied aspects of innovation marketing are considered. An algorithm of actions aimed at marketing research (testing) of potential consumers of a new food product is presented, which should precede its entry into the regional market. Consumer attitude to the group of foods – muffins – and prospects of perception of its new variety has been identified. A marketing study is carried out to determine the need of the regional market in the city of Kharkiv in muffins of increased nutritional value. An own searching research is carried out using both testing and survey methods. A questionnaire consisting of 12 interconnected, logically placed questions was developed to study the market of consumers of muffins in the city of Kharkiv. The sample consisted of 402 respondents. Recommendations to bring these products to the regional market are proposed.

Keywords: market, innovation, muffins, consumer, survey, testing, respondent.

Fig.: 6. Tabl.: 2. Bibl.: 8.

Priadko Olha M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Reputation Management and Customer Experience, State Biotechnological University (44 Alchevskykh Str., Kharkiv, 61002, Ukraine)
Email: [email protected]
Tarasov Ihor Yu. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Reputation Management and Customer Experience, State Biotechnological University (44 Alchevskykh Str., Kharkiv, 61002, Ukraine)
Email: [email protected]

List of references in article

Hirchuk, O., and Levytska, A. O. “Rozvytok rynku kondyterskykh vyrobiv v Ukraini: konkurentni aspekty“ [Development of the Confectionery Market in Ukraine: Competitive Aspects]. http://intkonf.org/girchuk-o-levitska-a-o-rozvitok-rinku-konditerskih-virobiv-v-ukrayini-konkurentni-aspekti/
Brovinskaya, M. “AVK vybyla iz TOP-100 konditerov mira; Roshen, Konti - opustilis“ [AVK Dropped Out of TOP-100 Confectioners in the World; Roshen, Conti - Down]. 18.01.2019. https://biz.liga.net/keysy/prodovolstvie/novosti/avk-vybyla-iz-top-100-konditerov-mira-roshen-konti---opustilis
Vasylenko, I. I. “Tradytsiini ta netradytsiini vydy syrovyny u vyrobnytstvi kondyterskykh boroshnianykh vyrobiv“ [Traditional and Non-traditional Types of Raw Materials in the Production of Confectionery Flour Products]. Formuvannia mekhanizmiv upravlinnia iakistiu ta pidvyshchennia konkurentospromozhnosti pidpryiemstv. Dnipropetrovsk: Universytet Alfreda Nobelia, 2015. 39-41.
“Analiz rynku keksiv, mafiniv i pyrohiv tryvaloho zberihannia v Ukraini: spozhyvach vitaie novi smaky“ [Analysis of the Market of Cupcakes, Muffins and Pies for Long-term Storage in Ukraine: the Consumer Welcomes New Tastes]. https://pro-consulting.ua/ua/pressroom/analiz-rynka-keksov-mafinov-i-pirogov-dlitelnogo-hraneniya-v-ukraine-potrebitel-privetstvuet-novye-vkusy
Afanasieva, O. P. et al. “Uprovadzhennia na rynok mafiniv pidvyshchenoi kharchovoi tsinnosti“ [Introduction to the Market of Muffins of High Nutritional Value]. Ekonomichna stratehiia i perspektyvy rozvytku sfery torhivli ta posluh. 2012. http://elib.hduht.edu.ua/bitstream/123456789/3489/1/58.pdf
Dorokhovich, A. N., and Lazorenko, N. P. “Maffiny funktsionalnogo i diyeticheskogo naznacheniya“ [Muffins for Functional and Dietary Purposes]. Khranitelna nauka, tekhnika i tekhnologii. 2012. http://dspace.nuft.edu.ua/jspui/bitstream/123456789/3461/1/functional_muffin.pdf
Samokhvalova, O. V., and Kasabova, K. R. “Zbahachennia mafiniv kharchovymy voloknamy“ [Enrichment of Muffins with Dietary Fiber]. Naukovi pratsi [Odeskoi natsionalnoi akademii kharchovykh tekhnolohii], vol. 1, no. 40 (2011): 161-163.
Bezpartochnyi, M. H. “Rozvytok rehionalnoho spozhyvchoho rynku v systemi efektyvnoho funktsionuvannia torhovelnykh pidpryiemstv“ [Development of Regional Consumer Market in the System of Efficient Functioning of Trade Enterprises]. Rehionalna ekonomika. 2015. http://www.re.gov.ua/re201504/re201504_043_BezpartochnyyMH.pdf

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster