REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Annotated catalogue (2024)

Thematic sections of the journal

Proceedings of scientific conferences

Problems of Competitiveness of Small Forms of Food Retail in Lviv
Kryveshko O. V., Kunditskaja G. S.

Kryveshko, Olga V., and Kunditskaja, Galyna S. (2021) “Problems of Competitiveness of Small Forms of Food Retail in Lviv.” Business Inform 2:315–322.
https://doi.org/10.32983/2222-4459-2021-2-315-322

Section: Management and Marketing

UDC 316.476:658.62+339.166.8(339.37)

Abstract:
The article discusses the defining competitive advantages of food retail stores. It is defined that the competitive advantages that determine the level of competitiveness of production and trade enterprises do differ. The main competitive advantages of trading enterprises are their location, product range, pricing policy and quality of service. As a result of the analysis of the trade infrastructure of the city of Lviv, it was concluded that there were problems in shaping the competitiveness of small forms of retail trade in food products, which are associated with the active development of national retail chains and the emergence of international trade operators in the market. The classification of stores by the signs of the size and territory of the girth was carried out. The peculiarities of their competitive advantages are determined. It is identified that the emergence of networks of the latest large formats of stores with the possibility of purchasing goods at lower prices was a threat to the functioning of traditional stores «close to home» and the reason for the decrease in their number. A comparative analysis of advantages and disadvantages of small forms of retail and large retail is carried out. The main competitive advantages of small retail stores are the proximity of the location to the buyer and trusting relationships with regular customers. The price, product range and possibilities of implementing loyalty programs are identified as the main strategic competitive advantages of large store formats. The emphasis on these advantages makes it possible to effectively manage the competitiveness of retail.

Keywords: competitiveness, competitive advantage, grocery retail, types of retail trade, traditional store «close to home», supermarket, hypermarket, product range.

Tabl.: 3. Bibl.: 15.

Kryveshko Olga V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Ivan Franko National University of Lviv (1 Unіversytetska Str., Lvіv, 79001, Ukraine)
Email: [email protected]
Kunditskaja Galyna S. – Lecturer, Lviv Technical and Economic College of National University (87 Pasichna Str., Lviv, 79066, Ukraine)
Email: [email protected]

List of references in article

Adamyk, V., and Verbytska, H. “Konkurentsiia i konkurentospromozhnist u mekhanizmi suchasnoho ekonomichnoho rozvytku“ [Competition and Competitiveness in the Mechanism of Modern Economic Development]. Visnyk Ternopilskoho natsionalnoho ekonomichnoho universytetu, no. 3 (2007): 7-16.
Deineka, T. A., and Bazavluk, N. H. “Konkurentospromozhnist u konteksti superechnostei vidtvoriuvalnoi struktury ekonomiky krain svitu“ [Competitiveness in the Context of the Reproductive Structure Contradictions of the World Countries' Economies]. Ekonomika rozvytku, no. 3 (2013): 34-38.
Fatkhutdinov, R. A., and Osovska, H. V. Upravlinnia konkurentozdatnistiu orhanizatsii [Managing the Competitiveness of the Organization]. Kyiv: Kondor, 2009.
Farat, O. V., and Krasilych, I. O. “Metodychni pidkhody do identyfikatsii konkurentospromozhnosti produktsii promyslovykh pidpryiemstv“ [Methodical Approaches to Determination of Competitiveness of Industrial Enterprises Products]. Aktualni pytannia ekonomiky, no. 11 (2015): 214-222.
Bezsmertnyi, S. Yu. “Sutnist ta klasyfikatsiia konkurentnykh perevah pidpryiemstva“ [Essential and Classification Competitive Advantages of Enterprise]. Visnyk Natsionalnoho universytetu «Lvivska politekhnika». 2011. http://ena.lp.edu.ua:8080/bitstream/ntb/13273/1/029_Sutnist%20ta%20klasifik_174_179_714.pdf
Bondarenko, S. M., and Lisovskyi, M. Yu. “Konkurentni perevahy - unikalni osoblyvosti suchasnykh pidpryiemstv“ [Competitive Advantages - Unique Features of the Modern Enterprises]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia «Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo». 2017. https://er.knutd.edu.ua/bitstream/123456789/15628/1/БондаренкоС.М_ЛісовськийМ.Ю.pdf
Butenko, N., and Kryvenko, M. “Metodychni pidkhody do systematyzatsii konkurentnykh perevah pidpryiemstva“ [Methodical Approaches to Systematization of Competitive Advantages of the Enterprise]. Visnyk Kyivskoho natsionalnoho universytetu imeni Tarasa Shevchenka. Seriia «Ekonomika», no. 107-108 (2009): 42-46.
Shapovalova, I. V. “Konkurentni perevahy pidpryiemstva: retrospektyvnyi analiz traktuvannia terminiv“ [Competitive Advantages of the Enterprise: A Retrospective Analysis of the Terms' Interpretation]. Ekonomika i suspilstvo. 2017. https://economyandsociety.in.ua/journals/10_ukr/74.pdf
Lysa, S. S. “Klasyfikatsiia formativ ta osoblyvosti rozvytku rozdribnoi torhivli Ukrainy“ [Classification and Formats Features of Ukraine Retail]. Hlobalni ta natsionalni problemy ekonomiky. 2017. http://global-national.in.ua/archive/15-2017/51.pdf
“Kilkist aktyvnykh pidpryiemstv za rehionamy Ukrainy ta vydamy ekonomichnoi diialnosti“ [Number of Active Enterprises by Regions of Ukraine and Types of Economic Activity]. Derzhavna sluzhba statystyky Ukrainy. http://www.ukrstat.gov.ua/operativ/operativ2014/kap/kap_u/kap_u16.htm
Moshenets, Ye. “Dengi na produkty“ [Money for Groceries]. Investgazeta, no. 15 (2008): 55-59.
Sovremennyy supermarket: Uchebnik po sovremennym formam torgovli [ENGLISH_RU The Modern Supermarket: A Textbook on Modern Forms of Commerce]. Moscow: Izdatelstvo Zhigulskogo, 2002.
“Bystryye dengi“ [Fast Money]. Investgazeta, no. 26 (2008): 44-45.
“Osnovni pokaznyky rozdribnoi torhivli Lvivskoi oblasti u 2017 r.“ [The Main Indicators of Retail Trade in Lviv Region in 2017].Ofitsiinyi sait Holovnoho upravlinnia statystyky u Lvivskii oblasti. https://www.lv.ukrstat.gov.ua/ukr/si/year/2017/t119917_10.pdf
“Osnovni pokaznyky rozdribnoi torhivli Lvivskoi oblasti (1990-2016 rr.)“ [The Main Indicators of Retail Trade in Lviv Region (1990-2016)]. Ofitsiinyi sait Holovnoho upravlinnia statystyky u Lvivskii oblasti. https://www.lv.ukrstat.gov.ua/ukr/si/year/2015/t119915_10.pdf

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences

 OUR PARTNERS

Journal «The Problems of Economy»