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The Methodological Recommendations for Improving the Management of Enterprise Competitiveness in the Service Sector
Osypenko S. M., Romanchyk T. V., Tesnikov O. M., Kuruch I. O.

Osypenko, Stanislav M. et al. (2021) “The Methodological Recommendations for Improving the Management of Enterprise Competitiveness in the Service Sector.” Business Inform 9:243–249.
https://doi.org/10.32983/2222-4459-2021-9-243-249

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 3

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UDC 658:338.1

Abstract:
The relevance of the problem of managing the competitiveness of service sector enterprises in modern conditions of economic management is determined. In a contentual form, the task of managing the competitiveness of enterprises is formulated and a scheme of its implementation is proposed, which includes the following stages: formation of factors that determine competitiveness; substantiation of the competitiveness indicator and its model; computing the competitiveness indicator and its subsequent factor analysis; determination of reserves for growth of the competitiveness index; formation of the task of increasing competitiveness; formation of a list of measures for implementing the task; selection of measures for the implementation; implementation of measures, control and regulation. The procedure for computing the integral indicator of competitiveness, which includes groups of indicators that determine the state of the enterprise and the competitiveness of its products, as well as indicators within each group, is considered. The methodology of economic analysis of the level of competitiveness of the enterprise is proposed, which allows to conduct an overall assessment of its competitive position compared to competitors; determine the influence of factors on the difference in their position from the position of competitors; calculate the reserves of growth of the competitiveness indicator and develop measures for their implementation. In accordance with the competitive strategy of the enterprise and the task of increasing the competitiveness indicator on the basis of the use of the provisions of the theory of economic efficiency, a list of measures is substantiated, the practical implementation of which will allow to perform the task with a minimum amount of resources. Operational control over the implementation of measures and their impact on the competitiveness indicator is envisaged in order to make corrective managerial decisions in a timely manner.

Keywords: competition, competitiveness of enterprise, indicators of competitiveness, economic analysis, efficiency, market, management, strategy.

Fig.: 1. Formulae: 8. Bibl.: 14.

Osypenko Stanislav M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Logistic Support, The National Academy of the National Guard of Ukraine (3 Zakhysnykiv Ukrainy Square, Kharkiv, 61001, Ukraine)
Email: [email protected]
Romanchyk Tetiana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Tesnikov Oleksandr M. – Senior Lecturer, Department of Logistics Support, The National Academy of the National Guard of Ukraine (3 Zakhysnykiv Ukrainy Square, Kharkiv, 61001, Ukraine)
Email: [email protected]
Kuruch Igor O. – Head of the Department, Department of Editorial and Publishing, The National Academy of the National Guard of Ukraine (3 Zakhysnykiv Ukrainy Square, Kharkiv, 61001, Ukraine)
Email: [email protected]

List of references in article

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Kotelevets, D. O. “Udoskonalennia mekhanizmu upravlinnia konkurentospromozhnistiu pererobnykh pidpryiemstv“ [Improving the Mechanism for Managing the Competitiveness of Processing Enterprises]: dys. … kand. ekon. nauk : 08.00.04, 2018.
Oliinyk, O. V. Metodychni rekomendatsii z analizu finansovoho stanu pidpryiemstva vidpovidno do vymoh P(S)BO [Methodical Recommendations for the Analysis of the Financial Condition of the Enterprise in Accordance with the Requirements of P (S) BU]. Zhytomyr: ZhITI, 2000.
Osypenko, S. M., and Tovma, O. A. “Metodychni aspekty upravlinnia vartistiu pidpryiemstva“ [Methodical Aspects of Managing Enterprise Value]. Ekonomichna stratehiia i perspektyvy rozvytku sfery torhivli ta posluh. 2015. https://elib.hduht.edu.ua/bitstream/123456789/757/1/sec2-e-2015-2-8.pdf
Parfenchuk, I. O. “Brend-oriientovane upravlinnia konkurentospromozhnistiu subiektiv hospodariuvannia natsionalnoi ekonomiky“ [Brand-Based Management of Competitiveness of Entities of the National Economy]. Hlobalni ta natsionalni problemy ekonomiky. 2016. http://global-national.in.ua/archive/11-2016/40.pdf
Pasichnyk, V. H., and Akilina, O. V. Konkurentospromozhnist firmy [Competitiveness of the Firm]. Kyiv: TsNL, 2005.
Pererva, P. H., and Romanchyk, T. V. “Kompleksnyi pidkhid do upravlinnia konkurentospromozhnistiu promyslovoi produktsii“ [Comprehensive Approach to Competitiveness of Industrial Production]. Ekonomichni nauky. Seriia «Ekonomika ta menedzhment». 2012. http://repository.kpi.kharkov.ua/bitstream/KhPI-Press/25533/3/Ekonomichni_nauky_2012_9_2_Pererva_Kompleksnyi.pdf
Polishchuk, I. I., and Hudyma, N. V. “Marketynhove upravlinnia konkurentospromozhnistiu pidpryiemstva“ [Competitiveness of Enterprise Marketing Management]. Hlobalni ta natsionalni problemy ekonomiky. 2017. http://global-national.in.ua/archive/20-2017/105.pdf
Reutov, V. Ye. “Konkurentospromozhnist pidpryiemstva: kryterii, pokaznyky i metodyka otsiniuvannia“ [Competitiveness of the Enterprise: Criteria, Indicators and Methods of Evaluation]. Ekonomika ta derzhava, no. 5 (2006): 65-67.

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