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Diagnosing the Corporate Culture of Metallurgical Industry Enterprises in the Context of Innovative Development
Lytovka V. A., Prushkivska E. V., Pylypenko H. M.

Lytovka, Vitalii A., Prushkivska, Emiliia V., and Pylypenko, Hanna M. (2023) “Diagnosing the Corporate Culture of Metallurgical Industry Enterprises in the Context of Innovative Development.” Business Inform 10:240–246.
https://doi.org/10.32983/2222-4459-2023-10-240-246

Section: Economics of Enterprise

UDC 331.658.3

Abstract:
The aim of the article is to study the features of the corporate culture of metallurgical enterprises of Ukraine in the context of innovative development. As a result of the study of four types of corporate culture – adhocracy, clan, market, and hierarchical – according to the CVF model of K. Cameron and R. Quinn, it was determined that adhocratic culture is most conducive to innovations, since it involves flexibility and is focused on the external environment. In turn, market culture emphasizes control and stability, which is a constraint on innovation. The authors propose a modified method for diagnosing corporate culture, which is based on the CVF model and provides for a system of 5-point scale for evaluating questionnaire questions by respondents. Using Microsoft Excel and SPSS Statistics V21.0 software, the authors analyzed the parameters of the corporate culture of metallurgical enterprises. As a result of the diagnostics, it was found that PJSC «INTERPIPE» and PJSC «Tsentralnyi Hirnycho-Zbahachuvalnyi Kombinat» are characterized by a clan corporate culture, which needs to be strengthened to the desired indicator. For PJSC «ZAPORIZHSTAL», PJSC «YUZHKOKS», PJSC «KAMET-STAL» it is expedient to change the type of corporate culture from market to clan. It is proposed that the strategic vision of the development of metallurgical enterprises should be changed in the direction of innovative development, digitalization, smartization of production, the use of energy-saving technologies, the Internet of Things, etc. It is also necessary to use training activities and seminars to develop the creative potential of staff and intensify their participation in the development of green innovations. Taking into account the European integration course of Ukraine, it is expedient to change the principles of doing business related to the European Green Deal. The proposed recommendations can be used to improve the mission, strategic vision, corporate culture and its values for metallurgical enterprises. Prospect for further research in this direction is to determine the interdependence between the type of corporate culture (clan, innovative, market, hierarchical) for metallurgical enterprises and the processes of greening and digitalization at enterprises.

Keywords: corporate culture, innovative economy, innovations, enterprise, metallurgical industry, sociological survey.

Fig.: 1. Tabl.: 3. Bibl.: 11.

Lytovka Vitalii A. – Postgraduate Student, Department of Economic Theory and International Economic Relations, National Technical University «Dnipro Polytechnic» (19 D. Yavornytskyi Ave., Dnіpro, 49005, Ukraine)
Email: [email protected]
Prushkivska Emiliia V. – Doctor of Sciences (Economics), Professor, Professor, Department of Production and Investment Management, National University of Life and Environmental Sciences of Ukraine (15 Heroiv Oborony Str., Kyiv, 03041, Ukraine)
Email: [email protected]
Pylypenko Hanna M. – Doctor of Sciences (Economics), Professor, Professor, Department of Tourism and Enterprise Economics, National Technical University «Dnipro Polytechnic» (19 D. Yavornytskyi Ave., Dnіpro, 49005, Ukraine)
Email: [email protected]

List of references in article

Janjua, R. “Smart manufacturing“. https://worldsteel.org/about-us/smart-manufacturing/
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Cameron, K. S., and Quinn, R. E. Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. San Francisco: Jossey-Bass, 2011.
Sukiennik, M., Kapusta, M., and Bak, P. “Transformation of Corporate Culture in the Aspect of European Green Deal - Polish Raw Materials Industry“. Journal of the Polish Mineral Engineering Society. 2020. http://www.potopk.com.pl/Full_text/2020_n2_v2_full/IM%202-2020-v2-a25.pdf
Liu, S.-F. et al. “Organizational Culture: The Key to Improving Service Management in Industry 4.0“. Applied Sciences, art. 437, vol. 12, no. 1 (2022). DOI: https://doi.org/10.3390/app12010437
Amosha, O. I., and Nikiforova, V. A. “Rozvytok metalurhiinoi smart-promyslovosti: svitovyi dosvid ta uroky dlia Ukrainy“ [Development of Smart Steel Industry: World Experience and Lessons for Ukraine]. Ekonomika Ukrainy. 2019. http://economyukr.org.ua/docs/EU_19_09_003_uk.pdf
Prushkivskyi, V. H, and Lytovka, V. A. “Osoblyvosti rozvytku korporatyvnoi kultur metalurhiinykh pidpryiemstv“ [Features of Corporate Culture Development of Metallurgical Enterprises]. Ekonomichnyi visnyk Natsionalnoho hirnychoho universytetu, no. 2 (2019): 108-115. DOI: https://doi.org/10.33271/ev/66.108
Smyrnova, T. A., and Holei, Yu. M. “Vykorystannia pryntsypiv innovatsiinoho menedzhmentu u protsesi formuvannia korporatyvnoi kultury“ [Using Principles of the Innovation Management in the Process of the Corporate Culture]. Visnyk Dnipropetrovskoho universytetu. Seriia «Menedzhment innovatsii», no. 3 (2014): 100-106. DOI: https://doi.org/10.15421/191415
Sobolieva, T. O., and Nezamedinova, T. S. “Napriamy formuvannia innovatsiinoi kultury v korporatsiiakh“ [Ways of Forming the Innovative Culture in an Enterprise]. Visnyk Khmelnytskoho natsionalnoho universytetu. Seriia «Ekonomichni nauky», no. 1 (2022): 74-77. DOI: https://www.doi.org/10.31891/2307-5740-2022-302-1-12
Isaksen, S. J., and Ekvall, G. “Managing for Innovation: The Two Faces of Tension in Creative Climates“. Creativity and Innovation Management, vol. 19, no. 2 (2010): 73-88. DOI: https://doi.org/10.1111/j.1467-8691.2010.00558.x
Baker, W. E., and Sinkula, J. M. “Market orientation, learning orientation and product innovation: Delving into the organization's black box“. Journal of Market Focused Management, vol. 5 (2002): 5-23. DOI: https://doi.org/10.1023/A:1012543911149

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