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Liburkina L. M.

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Internal Corporate Communications in the Digital Environment
Shchetinina L. V., Rudakova S. H., Poplavska O. M., Danylevych N. S., Gula A. V.

Shchetinina, Liudmyla V. et al. (2023) “Internal Corporate Communications in the Digital Environment.” Business Inform 2:229–235.
https://doi.org/10.32983/2222-4459-2023-2-229-235

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 22

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UDC 331.104.2

Abstract:
The purpose of the article is to study the features of building the digitalized internal corporate communications. Digitalization has affected the economic activities of enterprises, institutions, organizations, as it has altered the «costs – profits» flows. At the same time, this was reflected in the relations of employees between themselves, also between employees and management, that is, in the internal corporate communications. The grade of importance of internal corporate communications as part of the company’s activities is determined by the practical tasks that are solved with their help: increasing the involvement and productivity of employees, organizing the information support, transferring care for employees, informing employees about the activities and development of the company, the employees’ understanding of business priorities, ensuring the efficiency of setting tasks, uniting staff in difficult situations, managing change, simplifying intercultural communications, brand promotion, etc. Internal processes in the banking sector have the greatest potential for digitalization. Therefore, it has been suggested that the results of assessing the quality of internal corporate communications in banks can be assigned to their quality in the digital environment. According to the results of the survey of employees of the banking sector, the quality of internal corporate communications in the digital environment is high and amounts to 90-100%. At the same time, bank staff also pointed to the potential for their improvement, in particular: overcoming management’s detachment from staff needs, reducing the risk of spreading rumors, increasing satisfaction with means of communication.

Keywords: internal corporate communications, staff, quality of internal corporate communications, means of communication, digital environment.

Fig.: 6. Bibl.: 8.

Shchetinina Liudmyla V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Rudakova Svitlana H. – Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Poplavska Oksana M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Socioeconomics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Danylevych Nataliia S. – Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Gula Anastasiia V. – Student, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

List of references in article

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Babchynska, O. I. “Komunikatsiinyi protses v upravlinni: osnovni polozhennia“ [Communication Process Management: General Provisions]. Efektyvna ekonomika. 2018. http://www.economy.nayka.com.ua/pdf/9_2018/51.pdf
Horban, Yu. I. “Biznes-komunikatsii - rushiina syla konkurentospromozhnosti“ [Business Communications are the Driving Force of Competitiveness]. Problemy innovatsiino-investytsiinoho rozvytku, no. 19 (2019): 202-205. DOI: 10.33813/2224-1213.19.2019.17
Hrynko, T. V., and Hviniashvili, T. Z. “Efektyvni komunikatsii yak faktor zabezpechennia rozvytku suchasnoho pidpryiemstva“ [Effective Communications as a Factor in Ensuring the Development of a Modern Enterprise]. In Teoriia ta praktyka upravlinnia subiektamy pidpryiemnytstva, 60-84. Dnipro, 2020.
Klymanska, L. “Chutky yak sposib orhanizatsii ta samoorhanizatsii informatsiinoho prostoru polityky“ [Rumors as a Way of Organization and Self-organization of the Information Space of Politics]. Ukrainska natsionalna ideia: realii ta perspektyvy rozvytku. 2008. https://vlp.com.ua/files/15_69.pdf
Rudakova, S. H. et al. “Tsyfrova hramotnist ta tsyfrovi navychky maibutnyoho“ [Digital Literacy and Digital Skills of the Future]. In Eksabaitova ekonomika, 9-18. Truskavets, 2022.
Lull, J. Media, Communication, Culture. A Global Approach. John Wiley & Sons Ltd, 2019.
Moores, Sh. Digital Orientations: Non-Media-Centric Media Studies and Non-Representational Theories of Practice. (Digital Formations). Peter Lang Publishing Inc., 2017.

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