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Social Responsibility as a Key Competence for Ensuring Sustainable Development of Enterprises
Ivanova M. І., Shvets V. Y., Sannikova S. F., Varianychenko O. V., Bardas A. V.

Ivanova, Maryna І. et al. (2023) “Social Responsibility as a Key Competence for Ensuring Sustainable Development of Enterprises.” Business Inform 3:176–186.
https://doi.org/10.32983/2222-4459-2023-3-176-186

Section: Management and Marketing

Article is written in Ukrainian
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UDC 331.10

Abstract:
The purpose of the article is to substantiate the relevance of forming an effective partnership between business and public organizations to ensure sustainable development, using the concept of social responsibility (CSR) as a key competence. The competencies of modern companies allow shaping the strategic development of an enterprise as an open system, taking into account the impact of environmental, social and economic factors in compliance with the concept of social responsibility, which positively affects consumer loyalty, corporate reputation, satisfaction and trust of business partners, ensures the implementation of a sustainable development strategy. The study used general scientific and special methods of system-structural analysis and synthesis to determine the relationship between sustainable development, sustainable development strategy, social responsibility and CSR; method of comparison – to determine the motives of business in CSR and the factors that contribute to the attractiveness of public organizations (POs) in relation to business expectations; and systematization method – to determine the benefits that business receives from cooperation with POs. Based on the results of the literature review, the author distinguishes the levels of social responsibility (personal, enterprise, public, national, global); goals and objectives of corporate social responsibility and its relationship with the sustainable development strategy. It is found that the highest level of CSR is charitable activity. The research has shown the feasibility and necessity of partnership between business and public organizations. When selecting partners for cooperation in the implementation of socially important initiatives, it is advisable to rely on the research of the ESG transparency index of Ukrainian companies and choose partners with a higher level of information disclosure according to the criteria of «CSR Policy» and «Integration of Sustainable Development Goals into the CSR strategy/company goals (commitments)». Partnership cooperation between business and public organizations helps to speed up the decision-making process and gives more confidence that their support will be used properly. Prospects for further research include assessing the effectiveness of the implementation of the enterprise’s CSR strategy and adapting the use of ecological, social and governance (ESG) sustainability assessment indicators to the conditions of Ukraine.

Keywords: competence, social responsibility, corporate social responsibility, sustainable development, sustainable development strategy, public organization, charity, partnership.

Fig.: 3. Tabl.: 4. Bibl.: 10.

Ivanova Maryna І. – Doctor of Sciences (Economics), Professor, Professor, Department of Management, National Technical University «Dnipro Polytechnic» (19 D. Yavornytskyi Ave., Dnіpro, 49005, Ukraine)
Email: [email protected]
Shvets Vasyl Ya. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Management, National Technical University «Dnipro Polytechnic» (19 D. Yavornytskyi Ave., Dnіpro, 49005, Ukraine)
Email: [email protected]
Sannikova Svitlana F. – Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Management, National Technical University «Dnipro Polytechnic» (19 D. Yavornytskyi Ave., Dnіpro, 49005, Ukraine)
Email: [email protected]
Varianychenko Olena V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, National Technical University «Dnipro Polytechnic» (19 D. Yavornytskyi Ave., Dnіpro, 49005, Ukraine)
Email: [email protected]
Bardas Artem V. – Doctor of Sciences (Economics), Professor, Director, Educational and Scientific Institute of Economics, National Technical University «Dnipro Polytechnic» (19 D. Yavornytskyi Ave., Dnіpro, 49005, Ukraine)
Email: [email protected]

List of references in article

Kharun, O. A., and Hrytsyna, L. A. “Rozvytok sotsialnoi vidpovidalnosti za umov pohlyblennia yevrointehratsiinykh protsesiv“ [Development of Social Responsibility in Conditions of Deepening European Integration Processes]. Visnyk Khmelnytskoho natsionalnoho universytetu. Seriia «Ekonomichni nauky», vol. 1, no. 6 (2021): 225-231. DOI: https://www.doi.org/10.31891/2307-5740-2021-300-6-35
Stoiko, I., Sherstiuk, R., and Dolubovska, O. “Sotsialna vidpovidalnist biznesu v Ukraini u voiennyi i pisliavoiennyi period“ [Corporate Social Responsibility in Ukraine During the War and Post-War Periods]. Sotsialno-ekonomichni problemy i derzhava, no. 2 (2022): 93-106. DOI: https://doi.org/10.33108/sepd2022.nom2.093
Bila, I. V., and Dubel, M. V. “Korporatyvna sotsialna vidpovidalnist transnatsionalnykh korporatsii“ [Corporate Social Responsibility of Transnational Corporations]. Visnyk studentskoho naukovoho tovarystva DonNU imeni Vasylia Stusa, vol. 2, no. 14 (2022): 188-192.
Pasinovych, I. I., and Sych, O. A. “Rozvytok korporatyvnoi sotsialnoi vidpovidalnosti bankiv v Ukraini v konteksti staloho rozvytku“ [Development of Corporate Social Responsibility of Banks in Ukraine in the Context of Sustainable Development]. Intelekt XXI, no. 2 (2022): 43-50. DOI: https://doi.org/10.32782/2415-8801/2022-2.9
Vatamanescu, E.-M. et al. “Before and after the outbreak of Covid-19: Linking fashion companies' corporate social responsibility approach to consumers' demand for sustainable products“. Journal of Cleaner Production, art. 128945, vol. 321 (2021). DOI: https://doi.org/10.1016/j.jclepro.2021.128945
Islam, T. et al. “The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust“. Sustainable Production and Consumption, vol. 25 (2021): 123-135. DOI: https://doi.org/10.1016/j.spc.2020.07.019
Magno, F., and Cassia, F. “Effects of agritourism businesses' strategies to cope with the COVID-19 crisis: The key role of corporate social responsibility (CSR) behaviours“. Journal of Cleaner Production, art. 129292, vol. 325 (2021). DOI: https://doi.org/10.1016/j.jclepro.2021.129292
Karpenko, O. O., and Mandziuk, N. K. “Sotsialna vidpovidalnist yak chynnyk ekonomichnoho rozvytku vitchyznianykh pidpryiemstv“ [Social Responsibility as a Factor of Domestic Enterprises Economic Development]. Efektyvna ekonomika. 2018. http://www.economy.nayka.com.ua/?op=1&z=6219
“Druhyi kataloh KSV-initsiatyv“ [The Second Catalog of CSR Initiatives]. Pro Bono Club Ukraine. https://csr-ukraine.org/wp-content/uploads/2021/11/catalog-iniciativ.pdf
“Indeks ESG prozorosti kompanii Ukrainy 2020“ [ESG Index of Transparency of Ukrainian Companies 2020]. https://csr-ukraine.org/wp-content/uploads/2021/12/Index-2020.pdf

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