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A Proactive Conduct of an Enterprise in the Current Conditions of Economic Management
Lozova O. V., Tymoshenko I. S.

Lozova, Oksana V., and Tymoshenko, Ivan S. (2023) “A Proactive Conduct of an Enterprise in the Current Conditions of Economic Management.” Business Inform 4:155–160.
https://doi.org/10.32983/2222-4459-2023-4-155-160

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 2

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UDC 658.1:005.21:658.8(043.3)

Abstract:
The article analyzes the essence and content of proactivity and proactive conduct of enterprise. In conditions of limited solvent demand, fierce competition and constant increase in the production volume of various goods and services, the company’s management must use qualitatively new approaches to management to ensure stable functioning and efficient development of the company. One such approach is proactive management. The use of the conception of proactive management as real time by managers of organizations is the key to the survival of their enterprise today, when «business at the speed of thought» has ceased to be the privilege of individual companies. The achievements of foreign and domestic scientists in the sphere of proactive conduct of enterprise are outlined and the main directions for further research are defined. It is determined that an important factor influencing the employee’s proactive conduct is the own factor, which includes three aspects: individual trait, individual motivation, knowledge and abilities. International companies with proactive conduct are examined and it is identified how this conduct manifests itself today. Domestic enterprises that promote themselves as companies with proactive conduct are selected and their main development strategies are emphasized. Proactive conduct is closely related to the individual characteristics of a person. Existing studies has found that individual characteristics mainly include proactive personality, sense of responsibility, neuroticism, purposefulness, and other factors that influence proactive conduct. The main advantages and disadvantages of proactive conduct of enterprise are determined. It is studied what actions of management will be able to show proactivity in employees and help to form a single competitive team.

Keywords: personnel, international companies, proactivity, conduct of enterprises, proactive conduct of enterprise, factors influencing proactivity.

Bibl.: 8.

Lozova Oksana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Tymoshenko Ivan S. – Applicant, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]

List of references in article

Lozova, O. V., and Tymoshenko, I. S. “Proaktyvna povedinka pidpryiemstva“ [Proactive Behavior of the Enterprise]. Mekhanizmy zabezpechennia staloho rozvytku ekonomiky: problemy, perspektyvy, mizhnarodnyi dosvid. 2022. http://dspace.puet.edu.ua/bitstream/123456789/12536/3/mk_10-11-22.pdf
Melnychuk, V. E., and Roshchyna, N. V. “Suchasni oriientyry uprovadzhennia proaktyvnoi povedinky“ [Modern Guidelines for the Introduction of Proactive Behavior]. Sotsialno-trudova sfera: suchasnyi stan, problemy ta stratehichni napriamy rozvytku. 2017. https://core.ac.uk/download/pdf/197264729.pdf
Frese, M., and Fay, D. “Personal Initiative: an Active Performance Concept for Work in the 21st Century“. Research in Organizational Behavior, vol. 23 (2001): 133-188. DOI: https://doi.org/10.1016/S0191-3085(01)23005-6
Bebeshko, D. V., and Smoliar, L. H. “Znachennia dynamichnykh zdibnostei v systemi upravlinnia vitchyznianykh pidpryiemstv“ [The Importance of Dynamic Capabilities in the Management System of Domestic Enterprises]. http://www.rusnauka.com/33_DWS_2010/33_DWS_2010/Economics/74224.doc.htm
Petryshyn, L. Ekonomichna povedinka silskohospodarskykh pidpryiemstv u minlyvomu seredovyshchi rozvytku [Economic Behavior of Agricultural Enterprises in a Changing Environment of Development]. Lviv: Spolom, 2021.
Pazdrii, V. Ya. “Kontseptsiia otsinky nepevnosti prohnozu nevyznachenosti zovnishnyoho seredovyshcha kompanii“ [The Concept of Estimating the Uncertainty of the Forecast of the Uncertainty of the Company's External Environment]. Stratehiia ekonomichnoho rozvytku krain v umovakh hlobalizatsii. Lviv: Lvivska ekonomichna fundatsiia, 2011.
Andreieva, T. Ye. “Suchasni tendentsii innovatsiino-investytsiinoi diialnosti pidpryiemstv“ [Modern Trends of Innovation and Investment Activities of Enterprises]. Visnyk Khmelnytskoho natsionalnoho universytetu, vol. 2, no. 6 (2009): 67-70.
Nitsenko, V. et al. “Automatic Information System of Risk Assessment for Agricultural Enterprises of Ukraine“. Montenegrin Journal of Economics, vol. 15, no. 2 (2019): 139-152. DOI: 10.14254/1800-5845/2019.15-2.11

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