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Liburkina L. M.

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Marketing Consulting as a Means of Effective Operation of Enterprises
Mangushev D. V., Nesen M. A.

Mangushev, Dmytro V., and Nesen, Mariia A. (2023) “Marketing Consulting as a Means of Effective Operation of Enterprises.” Business Inform 5:257–262.
https://doi.org/10.32983/2222-4459-2023-5-257-262

Section: Management and Marketing

Article is written in Ukrainian
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UDC 658.8

Abstract:
The article is concerned with studying the development of marketing consulting in Ukraine and in the world, as well as its impact on the efficiency of modern business after its actual introduction. The aim of the study is to analyze the results of conduct of marketing consulting in companies, identify problems and development prospects, as well as develop ways to achieve maximum effect during the conduct. The article describes how marketing consultants add value to the brand and marketing activities, as well as how their expert vision helps prevent possible mistakes to owners and save money in the future. The necessity of this tool for adding brand value and improving marketing activities is disclosed. The impor-tance of regular updating of tactics of interaction with consumers and regular analysis of the target au-dience by segments to cover the entire category is considered. The relevance of studying the theoretical aspects of marketing consulting and the importance of these consulting services as a separate tool for improving the work of organizations and divisions are substantiated. The importance of building a mar-keting foundation for accelerating the development of a company is characterized. The main problems that the marketing consulting service solves are indicated. The results are summarized and ways to im-prove the implementation of marketing consulting in the functioning of organizations through the use of these measures are proposed. The answer to questions about what marketing consulting is, how it can help the company and how to use it to achieve maximum results is provided. So, the article helps to un-derstand how marketing consulting can be useful for the development of modern business and im-provement of marketing strategy.

Keywords: consulting, audit, marketing research, effective operation of enterprises, consulting services.

Fig.: 2. Bibl.: 13.

Mangushev Dmytro V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Nesen Mariia A. – Masters Student, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

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Manhushev, D. V., and Tymkiv, N. Ya. “Analiz suchasnoho stanu mizhnarodnoi torhivli“ [The Analysis of the Current State of International Trade in Services of Ukraine]. Naukovyi visnyk Khersonskoho derzhavnoho universytetu. Seriia «Ekonomichni nauky». 2016. http://www.ej.kherson.ua/journal/economic_16/4/8.pdf
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