REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Annotated catalogue (2024)

Annotated catalogue (2025)

Thematic sections of the journal

Proceedings of scientific conferences

The Identification Signs of the Functioning of the Tourism Market in Spain
Tymoshchuk O. O.

Tymoshchuk, Oleksandr O. (2023) “The Identification Signs of the Functioning of the Tourism Market in Spain.” Business Inform 6:140–146.
https://doi.org/10.32983/2222-4459-2023-6-140-146

Section: Economics of Trade and Services

UDC 339.9:338.48

Abstract:
The article examines a set of instruments that characterize the national peculiarities of achieving the quality of tourism services in the recreation industry of Spain, which has specific signs of competitiveness in the world tourism market. The necessity of the State support for the implementation of the conception of improving and ensuring the quality of tourism services as one of the prerogatives of the national policy of Spain, which is a characteristic feature of the tourism market, is substantiated. The content of five basic directions of the New Strategy for the Development of the Tourism Sector in Spain until 2030 is disclosed: joint management; sustainable growth; competitive transformation; tourist space, companies, and individuals; product, marketing and travel intelligence. It is noted that the comprehensive nature of the concept of marketing in tourism provides for its implementation at different levels of management of creation, formation, promotion and sale of tourism product. It is emphasized that an important role in comparing the pricing policies of hotels and tourist apartments in Spain is played by online travel agencies, which, on the one hand, attract tourists who are price sensitive, and on the other hand, combine many different hotel offers, which reduces the cost of information for tourists. The article allocates the brand of Spain and the tourist image, which it designs and which acts not only as a «brand umbrella», containing both communicative and tourism elements, but also forms its own tourist image of Spain, realized through tourist advertising. The article shows the necessity of segmentation of the tourism services market, i.e. development of a complex of marketing – targeting for classification of tourists into homogeneous groups or segments in terms of tourist preferences. The effectiveness of the State support of transport infrastructure as a key element of intensification of tourist flows to Spain is verified.

Keywords: tourism market, identification features, quality of tourist services, the State support for tourism, marketing communications in tourism, targeting, transport infrastructure.

Fig.: 2. Bibl.: 17.

Tymoshchuk Oleksandr O. – Candidate of Sciences (Law), Candidate on Doctor Degree, Department of Mathematics and Economics, Drohobych Ivan Franko State Pedagogical University (24 Ivana Franka Str., Drohobych, 82100, Ukraine)
Email: [email protected]

List of references in article

Busol, L. M., and Levchuk, L. O. “Ispaniia na svitovomu rynku turystychnykh posluh“ [Spain in the Global Tourism Market]. Molodyi vchenyi. 2015. http://molodyvcheny.in.ua/files/journal/2015/1/49.pdf
Domashenko, M. D. et al. “Rozvytok rynku turystychnykh posluh v umovakh hibrydnykh zahroz: yevropeiskyi dosvid dlia Ukrainy“ [Development of Tourist Services Market under the Conditions of Hybrid Threats: European Experience for Ukraine]. Visnyk Sumskoho derzhavnoho universytetu. Seriia «Ekonomika», no. 3 (2021): 69-76. DOI: 10.21272/1817-9215.2021.3-8
Korol, O. D. “Mizhnarodni turystychni prybuttia ta dokhody vid inozemnoho turyzmu: zahalnosvitova dynamika ta analiz za krainamy“ [International Tourist Arrivals and Income from Forreign Tourism: World Dynamics and Analysis by Countries]. Visnyk Odeskoho natsionalnoho universytetu. Seriia «Heohrafichni ta heolohichni nauky», vol. 22, no. 2 (2017): 104-117. DOI: https://doi.org/10.18524/2303-9914.2017.2(31).120897
Poliakova, A. N. Kulturno-piznavalnyi turyzm v Ispanii [Cultural and Educational Tourism in Spain]. Kyiv: Palitra, 2019.
Yudina, O. I., Bohorodytska, H. Ye., and Malenok, A. S. “Perspektyvy prysutnosti Ispanii na turystychnomu rynku Ukrainy“ [Perspectives of Spain Appears at Tourism Market of Ukraine]. Ekonomika ta suspilstvo, no. 43 (2022). DOI: https://doi.org/10.32782/2524-0072/2022-43-65
Schroten, A. et al. Overview of transport infrastructure expenditures and costs. Brussels: European Commission B-1049, 2019.
Bonnet Escuela, M., Wehbe-Herrera, C. D, and Lobo Rodrigo, A. “Analysis of the regulation of active tourism in Spain“. Revista de Estudios Empresariales. Segunda epoca, no. 2 (2018): 28-56. DOI: https://dx.doi.org/10.17561/ree.v2018n2.2
Martin Critikian, D., and Medina Nunez, M. “Redes sociales y la adiccion al like de la generacion Z“. Revista De Comunicacion y Salud, vol. 11: 55-76. DOI: https://doi.org/10.35669/rcys.2021.11.e281
Dias, A., Gonzalez-Rodriguez, M. R., and Patuleia, M. “Creative tourism destination competitiveness: An integrative model and agenda for future research“. Creative Industrial Journal, vol. 16, no. 2 (2023): 180-203. DOI: https://doi.org/10.1080/17510694.2021.1980672
Gato, M. et al. “Marketing Communication and Creative Tourism: An Analysis of the Local Destination Management Organization“. Journal of Open Innovations: Technology, Market, and Complexity, art. 40, vol. 8, no. 1 (2022). DOI: https://doi.org/10.3390/joitmc8010040
Komornicki, T., and Goliszek, S. “New Transport Infrastructure and Regional Development of Central and Eastern Europe“. Sustainability, art. 5263, vol. 15, no. 6 (2023). DOI: https://doi.org/10.3390/su15065263
Manhas, P. S., Manrai, L. A., and Manrai, A. K. “Role of tourist destination development in building its brand image: A conceptual model“. Journal of Economics, Finance and Administrative Science, vol. 21, no. 40 (2016): 25-29. DOI: https://doi.org/10.1016/j.jefas.2016.01.001
Moreno-Luna, L. et al. “Tourism and Sustainability in Times of COVID-19: The Case of Spain“. International Journal of Environmental Research and Public Health, art. 1859, vol. 18, no. 4 (2021). DOI: https://doi.org/10.3390/ijerph18041859
Perez-Calderon, E., Miguel-Barrado, V., and Sanchez-Cubo, F. “Tourism Business in Spanish National Parks: A Multidimensional Perspective of Sustainable Tourism“. Land, art. 190, vol. 11, no. 2 (2022). DOI: https://doi.org/10.3390/land11020190
Rivera, M. “La oferta comercial de turismo activo de naturaleza en Espana: estructuracion, tendencias recientes y contextualizacion territorial“. Turismo y Sociedad, no. XVI (2015): 85-108. DOI: 10.18601/01207555.n16.06
Rotellar-Garcia, J.-M., and Gonzalez-Medrano, M. “Public-Private Partnerships in Transportation Infrastructures: A Tool to Overcome the Post-Covid-19 Economic Crisis in Spain“. Journal of New Finance. 2021. https://jnf.ufm.edu/cgi/viewcontent.cgi?article=1012&context=journal
“World Tourism Barometer“. In UNWTO, vol. 18, no. 6. Madrid, Spain, October 2022.

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences

 OUR PARTNERS

Journal «The Problems of Economy»