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The Importance of Consulting for the Ukrainian Market for Sales of New Passenger Cars Mangushev D. V., Babenko N. M.
Mangushev, Dmytro V., and Babenko, Nadiia M. (2023) “The Importance of Consulting for the Ukrainian Market for Sales of New Passenger Cars.” Business Inform 6:191–196. https://doi.org/10.32983/2222-4459-2023-6-191-196
Section: Management and Marketing
Article is written in UkrainianDownloads/views: 0 | Download article (pdf) - |
UDC 33:005.942 (075.8)
Abstract: The article is aimed at studying managerial consulting as a business and an effective method of sales and profitability of a firm, considering the importance of consulting in the passenger car market. The difference between the terms «managerial consulting» and «consulting» is considered. The characteristic features of managerial consulting for enterprises are identified. Consulting is considered on the example of passenger car sales and their growth rates during 2018–2022. The article describes what problems specialists and companies face in their work. It is found which brands of cars and in what quantity were sold during the specified years. It was further considered which car brands were sold the most, especially for such public structures as the National Police of Ukraine, the Security Service of Ukraine, the Ministry of Justice of Ukraine, the State Forest Resources Agency of Ukraine, the State Bureau of Investigation of Ukraine, and the Foreign Intelligence Service of Ukraine, also purchase of cars by the aforementioned agencies in the terms of quantity and amount. The article analyzes which car brands according to Prozorro are among the five most popular in sales among government bodies. The article allocates the factors (political, economic, social, technological, ecological, etc.) to influence the managerial consulting and what exactly can influence a decision to buy a passenger car. The article describes what functions a consultant should perform in his work, and what skills in psychology the consultant should have a good command of. The prospects of development of managerial consulting in the future are allocated, taking into account the current trends.
Keywords: managerial consulting, consulting, consultant, passenger car market, psychological aspects.
Fig.: 2. Tabl.: 2. Bibl.: 9.
Mangushev Dmytro V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine) Email: [email protected] Babenko Nadiia M. – Student, Faculty of Economics, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine) Email: [email protected]
List of references in article
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“Vakansii. Toiota Tsentr Kyiv «Avtosamit» - ofitsiinyi dyler TOYOTA“ [Vacancies. Toyota Center Kyiv "Avtosamit" Is an Official TOYOTA Dealer]. https://toyota.com.ua/vakansiyi
Vdovychenko, R. P. “Upravlinske konsultuvannia yak konsultatsiina posluha“ [Management Consulting as Advisory Services]. Yakist tekhnolohii ta osvity. 2011. http://library.uipa.edu.ua/images/data/zbirnik/Yak_2/3.pdf
Manhushev, D. V. “Vyznachennia upravlinskoho konsultuvannia yak ekonomichnoi katehorii ta yoho rol u suchasnomu rynkovomu seredovyshchi“ [Definition of Management Consultancy as an Economic Category and its Role in Contemporary Market Environment]. Biznes Inform. 2012. https://www.business-inform.net/export_pdf/business-inform-2012-12_0-pages-330_333.pdf
Pylypenko, Ya. “Zakupivli avtomobiliv u Prozorro 2021“ [Car Purchases in Prozorro 2021]. https://ti-ukraine.org/blogs/zakupivli-avtomobiliv-u-prozorro-2021/#:~:text=Найпопулярнішими%20моделями%20були%20Renault%20Duster,Nissan%20Leaf%20
“Ukrainskiy avtorynok v 2021 godu vyros na 20%“ [Ukrainian Car Market Grew by 20% in 2021]. AUTO-Consulting. December 31, 2021. https://autoconsulting.ua/article.php?sid=50400
“Ukrainskiy rynok novykh avto v 2019 godu prodemonstriroval stabilnyy rost“ [Ukrainian Market of New Cars in 2019 Showed Stable Growth]. AUTO-Consulting. January 03, 2020. https://autoconsulting.ua/article.php?sid=45548
Tsymbaliuk, I. M. Psykholohichne konsultuvannia ta korektsiia. Modulno-reitynhovyi kurs [Psychological Counseling and Correction. Modular Rating Course]. Kyiv: Profesional, 2005.
“Yakym buv ukrainskyi avtorynok u 2022 rotsi. Pidsumky“ [What Was the Ukrainian Car Market Like in 2022. Results]. AUTO-Consulting. January 03, 2023. https://autoconsulting.ua/article.php?sid=52936
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